Vice President, Creator Health & Wellness (Influencer)

ABOUT THE JOB 

We are looking for a Vice President, Influencer to join our growing Digital Health and Wellness team. This role will sit in a fast-paced, high-energy setting within our ZDX team, focused on several Health + Wellness clients across our portfolio.  

The ideal candidate will help drive accounts via influencer engagement and lead teams of professionals to successfully conceptualize and execute influencer/creator marketing programs. Other responsibilities include building and managing client relationships, presenting concepts, and developing strategies, budget management, research and contract negotiations, as well as delivering clear POVs on digital trends. While this role sits among our Digital and Creator experts, it will require work across integrated teams including health + wellness, paid amplification and analytics. This role will also be responsible for staffing, resourcing and overall H&W digital team leadership. 

• The ideal candidate should have significant experience in influencer marketing programs and will be well versed in the fundamentals of influencer marketing including; concepting, negotiating, planning, management and reporting.  
• Exhibit experience and comfort in health spaces, potentially including work on consumer wellness brands, pharmaceutical brands and nonprofit organizations. 
• Manage multiple, concurrent influencer marketing campaigns, from one-off executions to long term, relationship-based programs with the support of a junior team.  
• Contribute to the agency’s new business pitch process, and continually mine for opportunities for organic growth on existing accounts.  
• Serve as trusted advisor for a variety of clients and internal stakeholders as it pertains to emerging technologies, influencers and trends.  
• Develop strong budgeting POVs and lead negotiations with influencers, talent and their agents to execute against budgeting parameters.  
• Understand the intersection of influencer marketing with other disciplines in the digital space, including paid, and make strategic recommendations to clients based on this knowledge and expertise. 
• Provide strong leadership and coaching to junior team members. 
• Manage staffing grids and team allocations to balance workload, optimize utilization, and anticipate future resourcing needs.

• 8-10 years of digital/social marketing experience. 
• Bachelor’s degree. 
• Function knowledge of paid social and optimization processes and tools, and effectively understands how paid social interacts with influencer marketing.  
• An understanding of health and wellness dynamics in communication, including regulatory considerations and processes. 
• Growth mindset, considering how to contribute to client and business development along with building out a team of health creator specialists. 
• Master storyteller; someone that doesn’t just read the slides to a room but talks through the story. 
• Organized, and attentive to detail. 
• Collaborative spirit and thriving in a close team environment. 
• Excellent project management skills with an eye for detail, including drafting contracts, negotiating fees, collaborating with team members to execute, and following through. 
• Expert grasp of social media platforms such as Facebook, TikTok, Twitter, Instagram and YouTube.  
• Organization, managing time effectively, managing multiple projects simultaneously and results - driven mentality. 
• Seamlessly able to work closely with planning and creative internal teams to drive business outcomes. 
• Strong client management skills with the ability to understand business needs and contribute to the development and execution of strategic plans. 

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS 

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. 

Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.