Digital Marketing Director

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Summary

**This is a remote role**

As a key member of the PM Pediatric Care marketing team, the Digital Marketing Director will be accountable for PM’s digital marketing strategy for growth. The director will be responsible for growing the company’s digital engagement program and conversion funnel, driving new patient volume through the design and implementation of digital marketing strategies, automations, and campaigns.

The ideal candidate will be a tech-savvy, creative thinker with strong organizational and communication skills, a passion for measurement, and ability to translate data into actionable insights and campaigns. This leader will collaborate closely with the Head of Marketing and digital marketing manager, as well as other marketing team members, data and analytics, and IT teams. They will leverage PM’s existing tech stack and tools such as Hubspot, Google Ads, WordPress, Mixpanel, associated APIs, and social media platforms to implement efforts, as well as recommend new technologies and automations to support goals.

Description

Responsibilities:

GENERAL LEADERSHIP & SUPPORT

• Serve as digital marketing SME, partner with program leads and marketing colleagues on areas of improvement to digital properties and digital marketing approaches, and lead implementation of initiatives where appropriate.
• Serve as internal steward for PM Pediatric Care's digital acquisition funnel, working to improve the digital consumer experience and create a frictionless patient conversion journey.
• Understand the data integration between marketing automation platform, marketing attribution system, and EMR/CRM solution, and use this knowledge to enhance our data feedback loop, improve the efficiency and agility of marketing programs, and recommend new ways to achieve our target goals.
• Work with creative colleagues to maintain quality and visibility of PM Pediatric Care's digital ads, media, and assets.
• Advise team members on best practices for digital marketing and SEO; make recommendations to ensure achievement of goals. 

MARKETING AUTOMATION STRATEGY

• Serve as key operator of Hubspot platform, while also overseeing digital marketing manager in the successful day-to-day operations of the system, ensuring the tool is being used appropriately to achieve volume, engagement, and retention goals.
• Recommend new automations and programs to fully leverage the capabilities of our platforms and achieve targets.
• Serve as internal patient engagement evangelist, owning the engagement strategy and measurement.
  • Direct the distribution of e-newsletters, e-promotions, drip/nurture campaigns, and SMS campaigns; including journey creation and management of segmentation and dynamic content when appropriate.
• Establish measurable lead generation programs to drive new patient volume.
  • Leverage relationships with IT and data & analytics teams to ensure we are getting the most out of our data and automation systems.

WEBSITE & DIGITAL PROPERTY MANAGEMENT

• Foster and maintain relationships with internal and external technology teams, including IT, dev agency, and hosting vendors, to maintain ongoing support, continued website up-time, and ongoing development and enhancements. 
• Direct and participate in successful/ongoing WordPress maintenance, including WordPress core updates and plugin updates. Working with our hosting provider and development agency to plan and launch more complex support.
• Ensure digital properties, such as social media pages and online business listings (centrally managed through BirdEye), accurately reflect our branding, services, and business hours.

SEARCH ENGINE OPTIMIZATION

• Leverage and potentially grow existing tech stack (including SEM Rush, AdClarity, and (dot)Tech) to understand competitive advantages, disadvantages, and opportunities related to organic search optimization.
• Improve organic keyword visibility for PM, helping to reduce paid search costs and increase organic traffic conversions.
• Ensure all website components, schema, etc., are positioning PM for success with discoverability by AI searches (such as ChatGPT and Copilot).

DIGITAL AD MANAGEMENT

• In collaboration with digital marketing manager, oversee digital ad campaign performance, routinely reporting metrics and impact of initiatives to team; maintain and improve tracking systems to measure ROI
• Provide oversight of campaign set-up and architecture, including QA of creative asset alignment.
• Report weekly on key performance indicators; leverage internal data to understand impact of initiatives on new patient numbers and revenue.
• Monitor media spend and leverage data tools to maximize the value of PPC campaigns/optimize campaign performance.

  

Qualifications

• Degree in Marketing, Advertising, Communications, or related field
• Minimum 7-10+ years of relevant professional experience
• 5-7+ years of Hubspot experience
• Excellent understanding of PPC and organic search concepts
• Knowledge of basic HTML and CSS for website and email.
• Demonstrated skills, knowledge, and experience in digital marketing.
• Computer literacy in Microsoft Office suite
• Excellent written and verbal communication skills 
• Strong time management skills and ability to balance independent work with coaching/growing team members

EEO Statement

PM Pediatric Care is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status or any other characteristic protected by law.