Product Marketing Manager

Slingshot AI

Slingshot AI is the team behind Ash, the first AI designed for mental health. Our mission is to make support more accessible and help people change their lives in the ways they want.

We’re building a world-class team by empowering individuals with the autonomy, flexibility, and support they need to do their best work. We dream big, iterate fast, and care deeply. If that sounds like you, we’d love to hear from you.

Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations, with offices in both New York City and London.

We're a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, plus top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and many others.

The role

This is a chance to join a passionate team leveraging cutting-edge AI to improve mental health access globally. As a Product Marketing Manager, you will work directly with the Founders and the Product team to shape the narrative of a new category.

We are looking for a builder, not just a strategist. You are someone who obsesses over the perfect turn of phrase in a launch email, but you are also comfortable spinning up a prototype in Replit or Cursor to test an idea. You will act as the bridge between our technical capabilities and our users' emotional needs. At its core, you serve our user. Helping them understand and go on a journey with Ash.

About you:

• A "Tinkerer" at Heart: You don't wait for permission or resources. You’ve likely prototyped your own tools or sites using Replit, Cursor.

• World-Class Storyteller: You are a strong copywriter who understands that brand is built in the details. You treat a release note not as a list of bullet points, but as a primary storytelling channel. You think about written content, videos, or any medium that communicates to our users.

• Adoption Obsessed: You care deeply about how users feel when they use the product. You focus on the "Aha!" moments and ensure our users understand the value we ship.

• Technical Aptitude: While you lead with creative and brand, you aren't afraid of data. SQL proficiency is a plus; an analytical mindset is a requirement.

• High Agency & Low Ego: You thrive in a zero-to-one environment. You are ready to execute on everything from positioning and copy to creating content for our users.

Key responsibilities:

• Category & Brand Positioning: Work with founders to define and own the "AI Mental Health" category. Craft compelling positioning that addresses skepticism and establishes Ash as the trusted leader.

• User Comms: Own product communication from end-to-end. You’ll be speaking to our users all the time to get a sense of what matters to them, and find ways to communicate what we do in our product and in our marketing. Your job is to take our users on a journey.

• Product Launches & Adoption: Your goal is not just to announce features, but to drive deep adoption and understanding of why those features matter.

• Voice of the Customer: Act as another feedback loop. Many people on our team do customer interviews, and you will do the same, but trying to learn from your own perspectives.

• Educational Content: Create the guides, tutorials, and "how-to" content that demystify AI mental health, making the unfamiliar feel intuitive.

What we offer:

• A chance to join a passionate tight-knit team working on something to change the world

• Competitive compensation (we target 90th percentile)

• Travel between our NYC / London offices

• Usual startup perks like free lunch in our offices + generous learning budget

• Generous budget to cover your personal therapy