Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn't a luxury, it's an expectation. So why not renting? It's still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.
That's why we've built the world's first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.
We're passionate about turning friction into “Triple Win” experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.
And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win.
About the Role
Second Nature is seeking an experienced Senior Product Manager to focus on our Fintech products. In this role, you will own the end-to-end lifecycle, from discovery and strategy to roadmap execution, delivering products that create meaningful value for residents and property managers alike.
This role requires a bias for action and the ability to make critical decisions in a fast-paced, iterative landscape. Reporting to the Group Product Manager, you will work collaboratively across Engineering, Design, and Compliance to bring the vision to life.
Launch products with defined MVPs within 12 months, achieving adoption and revenue targets (e.g., % of units enrolled) validated through customer discovery and pilot testing.
Define and achieve product-market fit milestones, including target user adoption rates, NPS ≥ 55 from residents and property managers, and qualitative evidence (via user interviews) that the product is "must-have" rather than "nice-to-have."
Drive reliability and success rates to target thresholds (e.g., reduction in failed ACH transactions, NSF incidents, or chargeback rates by a target %), maintaining or improving resident and property manager satisfaction scores (CSAT/NPS).
Build a discovery and experimentation process that produces at least two validated product hypotheses per quarter through user research, prototypes, and controlled A/B tests, informing roadmap prioritization and reducing execution risk.
0 to 1 Product Discovery & Validation
Conduct ongoing discovery with residents, property managers, and internal teams to understand pain points, workflows, and unmet needs.
Synthesize research, user feedback, and market data to build a compelling product narrative and business case for each new initiative; communicate findings clearly to leadership and cross-functional teams.
Develop and test multiple product hypotheses via wireframes, prototypes, and early-stage pilots; manage the learning cycle to rapidly converge on product-market fit while knowing when to pivot.
Strategy, Roadmap & Execution
Define product strategy and a rolling 12 month roadmap, translating business objectives into clear, outcome-focused quarterly OKRs and a prioritized backlog.
Write concise, unambiguous product specs and collaborate with Engineering and Design to deliver features on schedule, on scope, and at quality standards.
Monitor execution progress against roadmap, celebrate wins, identify blockers early, and pivot quickly when signals indicate a change of direction is needed.
Domain & Technical Ownership
Own core technical flows and user experiences.
Collaborate with Engineering on integrations with service providers and banking partners, defining APIs, data schemas, and integration specifications that enable scalability and reduce technical debt.
Compliance, Risk & Security
Partner with Legal, Security, and Compliance teams to ensure products adhere to all relevant regulations governing payments, deposits, and fee collection.
Build risk and fraud mitigation into product design, balancing security and regulatory requirements with a frictionless resident and property manager experience.
Commercial & Cross-Functional Leadership
Collaborate with GTM, Sales, and Customer Success to develop positioning, pricing, and rollout strategies that drive adoption among property managers and residents. Work closely with Sales to identify early pilots and customer advocates.
Monitor product performance against KPIs and use insights to inform backlog prioritization and optimization efforts. Establish dashboards visible to leadership.
Build alignment across stakeholders on priorities, trade-offs, and investment decisions through clear communication and data-driven advocacy. Escalate conflicts or constraints to leadership promptly.
Conduct competitive and market analysis to stay informed of emerging Fintech solutions, identifying differentiation opportunities and product gaps.
5+ years of product management in SaaS environments, with demonstrated success in SAAS payments or fintech products.
Demonstrated ability to take products from 0 to 1 in ambiguous environments (startup or new venture within a larger company), including leading discovery, MVP launch, and early scaling based on customer feedback and market signals.
Strong user empathy and ability to work closely with customers and frontline teams to translate insights into exceptional product experiences. Comfortable spending time with users and gathering qualitative feedback.
Familiarity with the payments regulatory landscape, including NACHA, PCI DSS, and relevant state/federal regulations;
Proven ability to define outcome-focused roadmaps, establish and monitor success metrics, and make data-driven prioritization decisions with incomplete information.
Track record of influencing and aligning cross-functional partners (Engineering, Design, Ops, Finance) and external partners (PSPs, banking partners, regulators).
Experience in SFR property management, or adjacent verticals.
Experience building or scaling products in a high-growth environment.
Ability to work EST work hours
Remote Work Statement
This is a remote-first, work-from-home position. At Second Nature, we see remote work as a core part of our company's identity and success. We're dedicated to building a remote culture that promotes collaboration and strong connections.
To join our team and succeed in this remote environment, you will be expected to:
Be present and engaged during your scheduled working hours. Your specific work schedule will be based on your role and team, but you must be able to join an all-hands company meeting on Mondays at 10.30 a.m. EST and be available for any other early morning meetings appropriate for the role.
Work from a quiet, professional, and distraction-free space.
Have a dependable high-speed internet connection that supports video calls, as we operate with cameras on by default.
Attend our bi-annual company-wide in-person meetings, with all business travel costs reimbursed according to company policy.
Health First: Medical, Dental, Vision, & Life Insurance; 401(k) Plan
Location: Work Remotely from anywhere in the US (with core collaboration hours 9am–5pm EST)
Flexibility: Open PTO and sick days
Culture: Diverse, inclusive, supportive, and growth-focused
Growth: Be part of a fast-growing team building a new category and making a real difference
The Product: Expanding, customer-loved platform that truly delivers on our mission
The anticipated annual compensation for this role is between $175 to $200K, depending on budget, location, experience. Plus options, remote environment, 401K program, open PTO, health benefits, and more.
Pirate Ship, Not A Cruise Ship: We are innovators who move quickly and decisively.
Extreme Ownership: We own our results and act with integrity.
Grow the Pie: We deliver real outcomes for customers and stakeholders.
Massive Growth Takes Massive Growth: We seek out challenges and learn from them.
Purple Heart: We normalize the rebound and value resilience.
Be a Moment-Maker: We always look for ways to do the most we can.
AI Innovation
We’re thrilled about the transformative potential of AI innovation and its ability to drive progress at Second Nature. As we continue to explore and integrate AI into our workflows, we’re eager to learn how you’ve embraced and implemented AI in your professional journey. In the interview process, we look forward to hearing about your experiences and exploring how we can collectively leverage AI technology to accelerate our growth.
Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.
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Second Nature is a manufacturer and retailer of household air filters. This company is headquartered in Raleigh, North Carolina and was established in 2012.
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