Manager, GTM Strategy and Analytics

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

The Manager of GTM strategy and analytics will drive strategic execution excellence across Samsung’s mobile ecosystem by leading data-driven go-to-market optimization, competitive intelligence, and cross-channel performance analysis. SEA mobile launches over 40 SKU’s that require the collaboration of over 16 teams both locally and globally. This is a unique and highly visible role within the Product Management organization with direct engagement with C-level executives. This role serves as a critical bridge between strategic vision and market execution, ensuring Samsung’s go-to-market strategies translate into measurable competitive advantage and revenue growth. This position reports to the Sr. Director of PMO.

Role and Responsibilities

• Competitive landscape monitoring – establish comprehensive GTM competitive intelligence framework tracking market positioning, pricing strategies and launch activities across mobile ecosystem competitors and develop GTM architecture to help align product launches and guiding attach strategy
• Strategic insights generation – synthesize insights across categories and market data into actionable strategic recommendation to inform GTM strategy and make recommendations to executive leadership and cross-functional teams
• Channel performance optimization – analyse performance across Samsung’s complete channel ecosystem (Samsung.com, carriers, strategic accounts) to drive revenue and market share growth
• Customer journey analytics – Map and optimize customer acquisition funnels, conversion rates, and retention metrics across channels
• ROI measurement – establish comprehensive measurement framework linking go-to-market initiatives to business outcomes
•  Stakeholder management – Collaborate with product management, marketing, sales, and retail to ensure data-driven strategic alignment and support unified go-to-market execution
• Analyse, understand, and articulate the GTM strategy, plan and timelines across functions and determine the strength of the total GTM plan across teams relative to previous years and target
• Launch performance analysis – evaluate post-launch performance metrics to inform and optimize future go-to-market strategies and execution
•  Ensure all GTM deliverables are aligned with business priorities and objectives

Skills and Qualifications

Minimum Qualifications

• Bachelor's Degree in business management, marketing or related field with 6+ years of directly related experience is required
• Project management experience
• Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in an NT LAN/WAN network environment
• Experience with project management visualization
• Experience using Jira and Confluence to manage projects
• Experience storytelling with data in PowerPoint
• Self-starter with excellent time management skills, ability to multitask and detailed oriented
• Excellent verbal and written communication skills
• Product or category management experience

Preferred Qualifications:

• Extensive experience in business strategy, analytics, OKR development and launch planning is strongly preferred
• Prior experience in a technology environment preferred.
• Experience working with multinational companies.
• MBA or advanced degree in relevant field
• Go-to-market experience: direct experience in channel strategy, pricing optimization, or competitive positioning
• Experience managing 100+ person matrixed teams
• Experience with Agile SAFE methodology a plus

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Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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