Are you ready to lead the future of direct response advertising on a national scale? The E.W. Scripps Company is seeking a dynamic Director of Unwired and Direct Response National Sales to lead and grow the Scripps Direct Response footprint on a national level by working with national agencies and advertisers who are focused on driving immediate action from spot advertising. You'll identify opportunities to leverage the Scripps ecosystem through unwired campaigns while building the next generation of our direct response offerings.

WHAT YOU'LL DO:

• Manage a national Direct Response & Unwired team including account executives and sales assistants.
• Develop a go-to market unwired sales strategy as new Scripps product offering.
• Work with national Direct Response agencies and advertisers to respond to their availability & rate requests, keep them informed of Scripps’ station and network offerings.
• Work with DR & Unwired account executives to ensure campaigns are optimized to enhance performance metrics.
• Develop Direct Response+CTV go to market strategy to increase overall share of DR business, by leveraging DR category to maximize Scripps revenue through the CTV category.
• Translate cross functional insights into media recommendations that boost campaign effectiveness.
• Develop strong and mutually valuable relationships with key national agencies and advertisers.
• Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals.
• Work alongside sales product leadership to roll out revenue-generating products, platforms, data, and services through national sales channels to achieve sales goals and objectives.
• Collaborate with national sales leaders and partners’ product and strategy teams to ensure client satisfaction, identify opportunities, and provide platform feedback valuable to industry growth.
• Meet with key agencies, clients and advertisers as well as attend industry events and conferences.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 10+ years of experience in related field preferred
• Prior managerial experience preferred

WHAT YOU'LL BRING:

• Proficient in sales, calling on national accounts and agencies. Strong understanding of television and national advertising trends
• Expert knowledge of all facets of television sales and marketing
• Able to effectively manage all aspects of sales pipeline
• Strong negotiation skills
• Excellent leadership skills and experience managing national sales relationships to achieve and exceed revenue goals
• Strong interpersonal, communication and presentation skills and ability to promote and sell concepts to agencies and customers
• Excellent organizational skills and analytical skills, including proficiency in Microsoft Office applications
• Proficient in face-to-face sales, calling on national accounts and agencies
• Must have existing relationships with national advertisers and their agencies
• Political sales expertise a plus

COMPENSATION RANGE:

Annual Salary: $170,000.00 - 190000

 

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.

 

ADDITIONAL BENEFITS:

• A career path to grow your professional experiences

• Full medical, dental and vision benefits, as well as certain other health and wellness benefits

• Retirement savings plan with company match

• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.