VP, Launch Services

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position

Reporting to the President & Co-founder, the VP of Launch Services is a strategic and operational leader responsible for overseeing the full launch function including project management, development, QA, and tracking to ensure the successful delivery of websites and digital campaigns across the home services vertical. This role is critical to scaling executional capacity, optimizing delivery workflows, and integrating new clients seamlessly. The ideal candidate is a forward-thinking leader with deep experience in project operations, digital production, and PMO strategy, someone who thrives in building systems from the ground up, leading cross-functional teams, and bringing clarity to complexity.

Position Responsibilities

• Defining structure, standards, tools, and processes for digital deliveries
• Develop and implement project governance frameworks including project charters, stakeholder engagement strategies, and risk management protocols
• Collaborate with stakeholders to prioritize projects, manage resources, and ensure alignment with strategic goals
• Audit and continuously improve the website launch process; identify bottlenecks and introduce scalable solutions
• Design and implement tools, workflows, and methodologies to improve launch speed, quality, and predictability
• Lead the end-to-end launch function including project planning, development, QA, analytics implementation, and go-live execution
• Develop and maintain KPIs and dashboards to monitor performance, identify risks, and drive continuous improvement
• Prepare and present regular updates, metrics, and strategic recommendations to senior leadership
• Lead and mentor multiple teams, including project managers, web developers, QA analysts, and coordinators
• Drive a culture of accountability, collaboration, and continuous improvement within the launch and project delivery teams
• Assist in maintaining quality and consistency across projects, including updates to previously deployed projects when templates or processes change
• Oversee the development and improvement of training materials, documentation, and process guides
• Support onboarding and mentorship of new hires on the Launch Services team
• Provide ongoing training and knowledge-sharing to ensure team alignment and growth
• Oversee the portfolio of website projects, ensuring timelines, deliverables, and client expectations are met

• 10+ years of experience in project management, PMO leadership, and launch operations within high-volume digital marketing agency environments
• 8+ years of experience leading high-performing teams across all levels (ICs, Managers, and Directors) in matrixed, cross-functional environments
• Proven success in building and scaling launch functions from the ground up, with deep expertise in campaign workflows including website launches, tracking implementation, QA, and deployment best practices
• Strategic and hands-on operator with a strong command of digital marketing campaign execution and technical onboarding elements
• Extensive experience managing complex, multi-brand portfolios and driving alignment across stakeholders in fast-paced organizations
• Proficient in project planning and collaboration tools (Asana, Smartsheet, MS Project, Wrike, Hive, ClickUp)
• Proficient in CRM platforms (e.g., Salesforce), and reporting/dashboard systems
• Adept at balancing multiple priorities, delivering training, and mentoring teams to elevate operational performance
• Exceptional communication, executive presentation, and stakeholder management skills
• Bachelor’s degree in Marketing, Communications, or Business Administration (preferred)

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 10 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.