Senior Marketing Manager - US
Skills
- Proven B2B marketing experience with measurable impact on pipeline and sales opportunities
- Expertise in demand generation and field marketing tactics
- Deep understanding of the SMB segment and startup/SaaS/HR‑tech/Fintech markets
- Strong budget planning, ROI focus, and financial acumen
- Experience with HubSpot, Salesforce and similar marketing/sales tools
- Ability to collaborate cross‑functionally with Sales, Product, Partners and CS
- Native or full professional proficiency in English
Responsibilities
- Act as the primary marketing liaison to US SMB Sales leadership, translating priorities into data‑driven field marketing strategies and execution plans.
- Own and refine the US SMB marketing strategy with localized plans aligned to commercial goals.
- Design and run demand and field marketing programs (digital performance, targeted outbound, account programs, events, executive dinners, roundtables).
- Create and optimize sales enablement and nurture programs including post-event follow-ups, automated tracks, direct mail, and content activation.
- Partner with Customer Success and Customer Solutions to produce local case studies and testimonials.
- Define marketing KPIs, track performance, report to senior stakeholders, and iterate programs based on ROI and insights.
- Support regional brand awareness and coordinate with Communications/PR to amplify local success stories.
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred (or equivalent experience)
- Relevant marketing certifications (HubSpot, Salesforce, growth marketing) are a plus
Benefits
- Fully remote, work-from-anywhere model
- Flexible working hours and asynchronous culture
- Flexible paid time off
- 16 weeks paid parental leave
- Mental health support services
- Stock options
- Learning and development budget
- Home office & IT equipment budget
- Budget for local in-person social events or co-working
Average salary estimate
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