About Us

Canals is a fast-growing startup bringing AI-based automation to the multi-trillion dollar wholesale distribution market. Bootstrapped in 2022 by CEO Michael Delgado and CTO Erez Arnon, Canals is transforming wholesale distribution with AI. By eliminating manual busywork, we free time for our customers to focus on what actually moves the needle: faster quoting, cleaner vendor relationships, smoother operations, and stronger customer service.

The Role

As an early member of the Marketing team, you’ll lead multi-channel demand generation campaigns to drive both new logo pipeline and cross-sells. We’ve only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels.

This role is strategically important in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments.The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them. If you love testing, iterating and experimenting to drive measurable results, this could be the role for you.

What You'll Do

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs

• Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives

• Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience

• Evaluate and test emerging platforms and additional channels, such as billboards and direct mail

• Set up nurture programs for every stage of the funnel to create and accelerate pipeline

• Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up

• Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale

• Build and maintain campaign landing pages

• Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers

• Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team

• Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables

• Manage agencies and outside resources to achieve goals

What You'll Bring

• Typically, 4+ years of experience in demand generation, growth marketing, campaign management or a related field, preferably at a B2B SaaS early-stage startup

• Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting

• Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.

• Analytical, test-and-learn mindset with a bias for action

• Superb writing and communication skills

• Self-motivated and proactive — someone who gets things done without hand-holding

• Proven ability to work collaboratively in a fast-paced, dynamic environment

Why Join Canals

• Bootstrapped & profitable: long-term stability without VC pivots or distractions.

• Massive impact: you directly shape how global supply chains run.

• Strong culture: fast-moving, collaborative, quality-driven.

• Remote-first & flexible: work from anywhere, on your schedule.

• Tons of customer love: we’re growing because our product genuinely changes how distributors work.

Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.