Senior Director, Oncology Marketing - US Lung Lead

The Sr. Director, US Lung Marketing, is a member of the Oncology Business Unit with accountability for leading the team responsible for commercialization and driving performance of the oncology product in NSCLC within the US.

This position will report directly into the Executive Director, Global Lung Marketing. The Sr. Director of US Lung Marketing manages the US Lung Marketing team. This position will work collaboratively as one brand across the Franchise Team, providing NSCLC indication leadership with internal cross-functional colleagues, and external agency partners to ensure alignment and to drive optimal integration and execution of personal, non-personal, and scientific/peer-to-peer initiatives and is accountable for the US P&L and performance vs objectives in NSCLC.

A typical day may include the following:

• Driving the marketing for the NSCLC indication in the US. Leads team of direct and 2nd line reports to ensure alignment of activities/initiatives to US NSCLC strategy, and performance vs objectives. Develops strong trust-based relationships across the product team, and through to Senior Oncology Mktg leadership team.
• Leading development of strategy, tactics, and budget for the indication, ensuring alignment to Global Lung Strategy.
• Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical strategic plans
• Serving as strategic lead for all US promotional materials, aligning with Global NSCLC leadership content
• Directing US brand planning for NSCLC under brand planning process; identifies and prioritizes business opportunities
• Working closely with the Insights and Data Analytics team to assess effectiveness of promotional strategies, tracking brand performance, share of voice, market dynamics and competitive actions & response
• Providing business assumptions and inputs to brand performance forecasting
• Leading strategy for multi-channel marketing mix, including omni-channel digital & media strategy and implementation, remote / tele-detailing, and creation and deployment of educational resources towards brand objectives and for high-impact engagements with all key target audiences
• Providing platform to develop and manage professional relationships and contacts with physician experts and attends key congresses while developing connections with important US OLs in NSCLC
• Providing direction for development of the US Field Teams’ Plan of Action and training plan
• Serving as key US Lung point of contact and sets example and expectations for strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)

To be considered, you must possess:

• Bachelor's degree
• 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience a preferred and NSCLC experience a plus.
• Experience hiring & managing large teams(4+) with emphasis on people development, building trust across collaborative functional teammates and inspiring strong learning-agile culture. Track record of identifying and attracting high potential talent at any level.
• Experience in leading and developing long range brand plans, budgets and familiar with forecasts for commercial teams in the pharmaceutical/biotech industry
• Exemplary marketing technical skills, ranging from strategy to tactical execution, ability to see growth opportunities in crowded and difficult to differentiate business situations while elevating brand value
• Prior personal, non-personal (e.g., digital or omnichannel marketing) experience in the pharmaceutical industry
• Working understanding of media planning and buying
• Expertise in managing agencies and suppliers.
• Strong analytical skills for ease of tracking and communicating metrics
• Ability to communicate HCP/KOL engagement levels and overall project results to management and cross-functional partners
• Strong project and process skills with attention to detail
• Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments.
• Must be proactive and able to prioritize, comfortable managing through ambiguity
• Good interpersonal skills both internally & externally
• Preferred- Solid understanding of oncology provider treatment environment and economics across academic and community hospitals and clinics, buy & bill, specialty pharmacy, group purchasing organizations, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
• Preferred- Prior pharmaceutical sales experience
• Must be willing to travel 25-30% (including weekend travel as needed)