On Premise Festival & Event Manager

The On Premise Festival & Event Manager plays a critical role within Red Bull’s national festival & 3rd party event strategy. This position will lead key relationships – both nationally and regionally – and will be responsible for the overall negotiation, planning, development, project management, and success of all sponsored Music Festivals and 3rd Party Events in their territory and beyond. This individual will operate cross functionally with Sales, Brand Marketing, Culture Marketing, Media Network, Distribution, Trade Marketing,  Field Marketing, and outside vendors to deliver successful plans. Success will be measured through improving Red Bull’s brand image, increasing consumption & consumer pull within sponsored Music Festivals and 3rd Party Events.

PLANNING

Keep your finger on the pulse of trends with promoters, festivals, and events, sharing valuable insights with regional and national leadership to guide consumer analysis and inform business strategies.

Concept & present innovative activations to be implemented

Drive collaborative business planning with leading national promoters and regional teams.

Oversee comprehensive project management alongside cross-functional groups from: On-Premise, On-Premise Marketing, Off Premise, Red Bull Media Network, Field Marketing and Culture Marketing & Brand Marketing.

Map and forecast all music festivals and third-party events in your territory.

Work with the Operations team to manager event infrastructure requirements, pinpoint new tools, and streamline processes.

Develop scalable reach strategies with finance and distribution departments to successfully execute a large number of small-scale fire festival events (over 250 annually).

EXECUTION

Deliver on festival & 3rd party event targets, goals, cross functional plans, production guidelines, and standard event procedures to ensure consistency inside and outside the festival grounds across Red Bull supported festivals.

Initiate and lead regional and select national contract negotiations with festival promoters.

Execute experiential activations with hired agencies

Implement and share best practices to maximize brand presence and consumer pull in accordance with US festival / On Premise event strategy.

Manage recaps, reporting, coordinate kick off meetings, manage conference calls, and lead cross functional activation planning and alignment

Utilize 3rd party agencies and production companies to manage:

• On-site staff, credentials, and contractual benefits
• Menu design and integration
• Delivery, set-up, and strike schedules for all event infrastructure and activations
• Festival and OnP event concessionaires & festival sponsorship teams to ensure Red Bull executional standards are met

Partner with F&E teams on new tool development, creation, and implementation

Establish and strengthen new and current festival/vendor relationships ensuring that Red Bull is seen as an essential partner to festival and On Premise event success.

BUDGET & LEGAL

Collaborate with Red Bull legal and event partners to execute contractual agreements.

Prepare, manage, and provide monthly and quarterly budget reports to department and finance leadership.

Optimize budget framework by identifying efficiencies and leveraging economies of scale through multi-event promoter partnerships.

KNOWLEDGE, SKILLS, AND EXPERIENCE

3+ years of experience in live event production and experiential marketing, with proven festival experience

Strong relationships and respected reputation with festival promoters, vendors, and industry leaders

Experienced in managing $1M+ budgets and multiple large-scale projects simultaneously

Deep understanding of festival and event production, brand marketing strategy, and creative problem-solving

Demonstrated success leading cross-functional teams to deliver major programs and campaigns

Strong organizational, negotiation, and communication skills, including presenting and training

Confident, collaborative leader who fosters team culture and gains buy-in from key partners

Proven track record of leading concurrent projects

Education Requirements

Bachelor’s Degree preferred

Language Requirements

Fluent in English, additional languages are an advantage

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $88,000 - 132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.