DTC-Paid Media Manager for US-based company ( Remote )
Paired is a pioneering staffing and recruiting agency dedicated to connecting top talent with companies looking for exceptional individuals. Our mission is centered around creating meaningful job opportunities in the remote work landscape. We believe in the power of collaboration and are on the lookout for the best professionals to join our dynamic team.
We are currently seeking a DTC-Paid Media Manager to drive our direct-to-consumer advertising strategy. This role is pivotal in enhancing customer acquisition through innovative and high-performance paid media campaigns across various platforms.
Key Responsibilities:
- Develop and execute paid media strategies for DTC channels, focusing on Facebook, Instagram, and TikTok.
- Oversee and analyze Amazon Ads, providing actionable insights for performance improvement.
- Continuously track and optimize ROAS, CAC, and conversion rates across all advertising efforts.
- Collaborate closely with the creative team to generate and test various ad formats, including video and UGC.
- Manage budgets, performance reporting, and attribution models for all paid campaigns.
- Stay informed on the latest platform updates, algorithms, and industry trends to leverage in campaigns.
- Conduct audits on landing pages and customer funnels to ensure optimal performance and user experience.
- Support potential expansions into platforms such as Google Ads, YouTube, and affiliate marketing.
- Regularly present campaign performance analyses and strategic recommendations to the leadership team.
- Proven track record in managing DTC paid media campaigns effectively.
- Strong expertise in Facebook Ads Manager, TikTok Ads, and Google Ads.
- Familiarity with Amazon Ads and other DTC advertising channels.
- Exceptional analytical skills and a strong understanding of data-driven decision making.
- Ability to work autonomously while managing multiple projects and deadlines.
- Excellent communication and interpersonal abilities to collaborate with various teams.
Benefits
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