Marketing Growth Strategist
Skills
- 7+ years B2B marketing experience in demand generation, growth, or performance marketing
- Proven ability to design and execute integrated campaigns that drive pipeline and revenue
- Strong analytical skills and experience using data to inform optimizations
- Familiarity with marketing automation platforms (HubSpot, Marketo) and CRM systems (Salesforce)
- Experience testing and scaling paid media, email, web, and event-based tactics
- Collaborative mindset and experience working cross-functionally
- Comfort with Agile marketing methodologies; healthcare marketing experience is a plus
Responsibilities
- Own end-to-end integrated campaign strategy and execution for Claims and Reference + Affiliation verticals, from planning through optimization.
- Define and prioritize audience segments by role, company, engagement, and solution needs to maximize campaign relevance.
- Test and scale growth tactics across channels (paid media, email, web, events, etc.) to improve pipeline performance.
- Analyze campaign performance, surface insights, and apply learnings to optimize ROI and conversion.
- Partner cross-functionally with product marketing, sales, operations, and marketing leadership to align messaging and goals.
- Ensure campaigns contribute directly to pipeline creation and measurable revenue growth.
Education
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Advanced degree (MBA, MS) is a plus but not required
- Equivalent practical experience will be considered
Benefits
- Competitive healthcare benefits
- 401(k) with company match
- Remote-first flexible work environment
- Career growth opportunities in demand generation and growth marketing
- Collaborative, inclusive culture with employee affinity groups
- Community service program (Definitive Cares)
- Recognition and awards for workplace culture
Average salary estimate
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At Definitive Healthcare, our mission is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our...
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