Content Strategist - Brand and Integrated Marketing

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Content Strategist - Brand and Integrated Marketing

Why We Have This Role

How You’ll Find Success

• Strategic content orchestration. You see the big picture across channels, teams, and customer touchpoints, then craft content plans that deliver our story cohesively from awareness through advocacy.
• Audience obsession with analytical rigor. You don't just understand our ICP—you continuously uncover new insights about how they consume content, what formats resonate, and where they are in their journey. You can close the feedback loop by using content performance metrics to guide future creative decisions.
• Keen creative instincts. You have the taste and writing skills to craft differentiated messaging, provide sharp creative feedback, and guide AI workflows that maintain our quality bar.
• Cross-functional influence. Comfortable navigating ambiguity and independently driving cross-functional content projects forward.
• Continuous learning mindset. You're naturally curious about your craft, hunting for deeper audience insights, staying current with B2B content trends, and moving past tactics that are tired or no longer working.

How You’ll Grow

• Craft the new content marketing playbook. Lead content strategy efforts at a time when our department is building its integrated marketing model and the content marketing landscape is shifting dramatically.
• Cross-functional business acumen. Deepen your understanding of how content strategy drives business outcomes by working across the business on integrated campaigns.
• Advanced AI and automation skills. Experiment, vet, and build generative AI use cases for content that scale our expertise without diluting our brand or degrading our quality bar.

Things You’ll Do

• Design and lead multi-channel content plans that align with customer journey stages, working across marketing teams to activate cohesive stories that cut through the noise
• Own the development of campaign messaging frameworks that resonate with our target audiences, grounded in product and market intelligence
• Create content briefs and lead the creation of campaign content to ensure quality and consistency across copy, design, and video assets
• Develop and consult on session content for select webinars and events
• Analyze audience research, competitive intelligence, and content performance to make data-informed decisions
• Collaborate with the Director of Content Strategy to refine and optimize content strategy artifacts, templates, and best practices
• Identify opportunities for workflow improvements and cross-team efficiencies that elevate content execution

What We’re Looking For On Your Resume

• Proven experience developing B2B content strategies supporting multi-channel integrated campaigns
• Demonstrated ability to translate customer insights into targeted content plans and compelling campaign messaging
• Strong writing skills paired with rigorous attention to detail and editorial quality; experience writing and/or reviewing copy and briefs for diverse content types
• Practical familiarity with video production processes and guiding creative teams to deliver varied content styles
• Track record of independently planning and executing impactful projects with multiple stakeholders
• Intellectual curiosity in staying current across the evolving marketing landscape to drive innovation and maintain relevance
• Familiarity with analytics tools to measure content performance
• Familiarity with emerging technologies, including AI applications in content creation and distribution

What You Should Know About This Team

Our Team’s Favorite Perks and Benefits

• Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
• Access to extensive learning and development resources supporting career growth and skill advancement
• Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
• Comprehensive health and wellness benefits to support your well-being
• Company-wide focus on meaningful work that lowers the world’s tolerance for bad experiences — because what we build makes a difference