Brand Marketing Manager

Brand Marketing Manager
 

Are you looking for a place where you can bring your experience building national brand marketing campaigns that will raise brand awareness and customer growth?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
 

Bring your experience and be empowered to innovate.

As a Brand Marketing Manager on the Marketing team, a typical day for you will include:

• Develop and implement national brand marketing programs and tactics.
• Translate brand elements into national brand marketing plans and go-to-market strategies.
• Activate nationally branded amazing experiences along the consumer journey for each of our brands.
• Drive plan and flawless integration of all national brand marketing and local performance marketing activities for our brands and FBO’s.
• Lead creative development across all channels to motivate the target audience.
• Measure and report on performance of national brand marketing campaigns, assessing ROI/ROAS and KPIs.
• Recommend and initiate brand research projects resulting in grounding key insights.
• Oversee new and ongoing marketing and advertising activities.
• Align key stakeholders around the brand’s direction, decisions and tactics.
• Plan and manage the national MAP fund budgets and forecasting.
• Leverage resources including marketing verticals (digital, PR, CRM, Creative), cross functional partners (IT, legal, accounting) and external resources (agencies, vendors, AI generated options) to grow assigned brands.
• Function as the national brand marketing “front door” resource for the organization for assigned brands.

Bring your skills and be inspired to achieve success.

• Experience:
  • 7+ years marketing experience, ideally within service or retail industry
• Skills:
  • Proven marketer with experience executing programs and driving results.
  • Sense of pride and ownership in your performance and its impact on company’s success.
  • Strong track record delivering results in a high growth environment with the ability to interpret, analyze and present metrics and trends.
  • Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization.
  • Tech savvy and enthusiastic learner (keeping ahead of ever-changing marketing landscape).
• Education:
  •  Four-year college degree in Marketing or a related field
• Schedule / in-office requirements:
  • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
  • Our office locations are at:
  • 1010 N University Parks Drive, Waco, Tx
  • 500 E John Carpenter Fwy, Irving, Tx

Bring your goals and be enabled to reach them.

• Competitive Pay: Commensurate with experience
• Schedule: Full-time M-F – 8 AM to 5 PM
• Benefits: Check out our benefits offerings here
• Financial Benefits: Equity and annual bonus opportunities
• Perks: Paid time off, Paid holidays, Recess breaks, wellness programs

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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