Field Marketing Manager, Federal
Skills
- Proven B2B field marketing and ABM experience
- Demand generation and campaign execution
- Marketing analytics and performance measurement
- Strong cross-functional collaboration with sales and partners
- Deep understanding of U.S. federal procurement and buying cycles
- Project and budget management
- Event and partner marketing experience
- Familiarity with CRM and marketing automation platforms
- Excellent written and verbal communication
Responsibilities
- Develop and execute regional field marketing and ABM strategies aligned to federal sales priorities.
- Plan and run integrated multi-channel campaigns (digital, social, events) to generate high-quality leads and progress target accounts.
- Partner closely with federal sales, channel partners, and corporate marketing to enable pipeline and bookings growth.
- Manage marketing performance tracking, reporting, and optimization against KPIs and ROI targets.
- Own budget planning and stewardship for regional marketing programs and events.
- Coordinate with external agencies and internal teams to localize global campaigns for federal buyers.
- Act as the primary marketing contact and trusted advisor for federal sales and partner teams.
Education
- Bachelor's degree in Marketing, Business, Communications, or related field
- Advanced degree (MBA or Master’s) preferred
Benefits
- Competitive base salary plus potential incentive pay and equity
- Flexible time off and remote work flexibility
- Wellness resources and company-sponsored team events
- Career development and growth opportunities
- Employee Resource Groups and inclusive culture
- Standard healthcare, retirement, and other company benefits (per location)
- Accommodations for candidates with disabilities during hiring
Average salary estimate
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