Product Marketing Manager - job 1 of 3

Pulley helps the country’s top architects, builders, and retailers speed up every project in their portfolio. With AI-powered permitting intelligence and expert guidance, we eliminate costly delays and bring predictability across the full lifecycle of commercial projects.

Today, permitting is the slowest, most uncertain part of building, spread across 19,000+ jurisdictions with different rules, timelines, and surprises. Pulley gives project teams the clarity and predictability they need to move from planning to opening without delays.

We support rollout programs for brands like Starbucks, AutoZone, and J.Crew, as well as major data center buildouts, EV charging networks, and other commercial projects. Our platform dramatically reduces approval timelines, improves forecasting accuracy, and removes thousands of hours of manual work from design and construction teams.

Founded in 2021, Pulley combines deep permitting expertise with purpose-built AI from people who have created products used by millions. We’re backed by CRV, Susa Ventures, Fifth Wall, and leaders from Plaid, Segment, ServiceTitan, and Procore.

What You’ll Do

• Create and maintain personas, messaging frameworks, value propositions, and competitive positioning that clarify who we sell to, what we say, and how we win

• Translate product capabilities into clear customer benefits grounded in real-world use cases

• Write and produce website pages, product explainers, one-pagers, pitch decks, and other sales collateral

• Partner with Sales to refine talk tracks, objection handling, and customer-facing narratives

• Build internal enablement materials for product launches, new features, and strategic updates

• Support cross-functional teams with concise, accurate resource documents.

• Conduct user interviews, win/loss analysis, competitive research, and market landscape assessments

• Turn findings into actionable recommendations for product positioning, differentiation, and feature prioritization

Who You Are

• Hands-on operator. You enjoy writing, researching, and producing the work yourself.

• Strong communicator. You can take complexity and distill it into sharp, compelling language.

• Self-starter in ambiguity. You turn fuzzy inputs into clear outputs with minimal direction.

• Storyteller. You care deeply about narrative structure, clarity, and framing.

• Builder mentality. You’re energized by messy, early-stage environments and see opportunity in the blank spaces.

• Cross-functional partner. You build trust with Sales, Product, and Leadership by being reliable and easy to work with.

• Insight-driven. You back your work with research, customer conversations, and data.

• Resourceful. If the answer doesn’t exist, you hunt it down or create it.

What You’ve Done

• 3+ years in product marketing at a B2B SaaS or tech company

• Proven experience creating messaging frameworks, personas, or product-centric content

• Strong writing portfolio across website pages, sales collateral, product explainers, or long-form content

• Experience partnering with Sales and Product to drive alignment and clarity

• Comfort conducting research and synthesizing insights into structured recommendations

• Bonus: Experience in commercial real estate, construction tech, or complex B2B categories