Product Marketing Manager

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in San Francisco, Sunnyvale, Mountain View, and New York  

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.  

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and is our fastest-growing business, in line with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage with professional audiences at scale. We then help turn those audiences into communities and, ultimately, those communities into customers.  

LinkedIn Marketing Solutions is committed to creating a trusted environment where advertisers can grow with confidence. As a Product Marketing Manager, you’ll shape the narrative around trust by driving go-to-market for transparency features, regulations, policies that influence how advertisers experience and succeed on LinkedIn. You’ll craft clear, compelling messaging that conveys the value of these initiatives to advertisers, including how they enable a privacy-safe, productive member experience. The ideal candidate combines strategic thinking with empathy, a marketer who understands the intersection of policy, advertiser needs, and member trust and ability to craft messaging and programs that builds confidence and drives adoption.

Responsibilities 

• Serve as the voice of the advertiser to inform product roadmaps and go-to-market strategies, ensuring solutions meet customer needs and reinforce trust. 

• Drive go-to-market for policy updates and regulatory changes, delivering clear, actionable messaging that helps advertisers navigate complexity with confidence. 

• Shape messaging and enablement for member transparency features, helping advertisers understand how these updates reinforce member trust and strengthen campaign performance.  

• Translate complex requirements into compelling narratives and enablement materials that empower sales teams and drive advertiser understanding. 

• Partner cross-functionally with product, legal, communications, policy, sales, and marketing teams to ensure alignment, readiness, and consistent messaging across launches and updates. 

• Monitor industry trends, competitive moves, and regulatory developments to anticipate advertiser needs and influence product and marketing priorities. 

• Simplify complexity and adapt quickly in a dynamic environment, balancing strategic thinking with execution excellence. 

Basic Qualifications 

• BA/BS Degree or equivalent experience 
• 4+ years of product marketing experience 
• 2+ years in ads product marketing 

Preferred Qualifications  

• Sound understanding of global regulations impacting digital advertising (e.g. GDPR, Digital Services Act) and their implications for advertisers 
• Knowledge of how advertising policies influence advertiser experience and the ability to help them achieve their goals. 
• Ability to simplify complex technical or policy-driven concepts into clear, concise messaging for diverse audiences. 
• Comfortable navigating ambiguity with a proactive, solution-oriented mindset; thrives as a self-starter.  
• Exceptional written and verbal communication skills, including the ability to craft clear, compelling communications and present confidently to internal or external senior leaders. 
• Proven ability to influence and align cross-functional stakeholders without direct authority.  
• High emotional intelligence and strong relationship building skills across large, diverse teams. 
• Skilled at prioritizing in a fast-paced environment, managing multiple projects simultaneously, and focusing on business impact.  

Suggested Skills: 

• Influencing for Impact   
• Go-To-Market Planning 
• Communication 
• Content development 

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $100,000 to $156,000 . Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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