Content Strategist - 51015858262
Job Title: Content Strategist
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We’re helping our client find a Content Strategist with deep experience in Consumer Packaged Goods (CPG)—especially food and beverage. In this role, you will lead the development of content frameworks, storytelling angles, campaign messaging, and multi-channel content while contributing to brand awareness, trust, and conversion across digital platforms.
Responsibilities:
- Develop and lead the end-to-end content strategy ensuring consistency across website, social media, email, ads, and product storytelling.
- Create content frameworks tailored to CPG food & beverage consumers—focusing on education, benefits, credibility, and conversion.
- Collaborate closely with creative and marketing teams to develop campaign concepts, scripts, landing page messaging, and brand narratives.
- Conduct content audits and competitive analyses to identify gaps, opportunities, and unique positioning angles.
- Build editorial calendars and structured content pipelines for product launches, seasonal campaigns, and cross-channel initiatives.
- Optimize content for SEO, engagement, and conversion while ensuring alignment with brand tone and voice.
- Provide creative direction for photo/video shoots and influencer/UGC storytelling relevant to CPG audiences.
- Use data and performance insights to refine messaging, improve content effectiveness, and drive audience growth.
- Partner with CRO, media buying, and retention teams to ensure messaging is optimized throughout the full funnel.
Must-Have:
- 4–6+ years of content strategy experience with a strong focus on CPG brands—food & beverage required.
- Proven ability to build content systems that drive brand awareness, engagement, and digital conversions.
- Strong understanding of CPG consumer psychology, benefit-driven messaging, and value props that influence purchase decisions.
- Exceptional writing, editing, and creative direction skills with a sharp eye for storytelling.
- Experience working cross-functionally with designers, media buyers, creators, and product teams.
- Familiarity with SEO best practices, content performance analytics, and digital editorial planning.
- Ability to translate insights into creative concepts and actionable content frameworks.
Nice-to-Have:
- Experience in e-commerce, DTC, or content-driven CPG growth.
- Experience with Shopify, CMS platforms, and onsite content optimization.
- Knowledge of UGC, influencer collaboration, and paid social content requirements.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Drive high-impact product and category content at Orb by translating complex billing, pricing, and data concepts into crisp narratives that convert technical and commercial buyers.
Lead bold, unconventional brand activations for a high-growth B2B SaaS startup, conceiving and executing guerrilla stunts that drive buzz, content, and pipeline.
Perk is hiring a Growth Marketing Manager to own mid-to-upper-funnel paid media and awareness channels in North America, combining strategic leadership with hands-on execution to drive pipeline growth.
Lead strategy and execution for paid social, search, and programmatic campaigns focused on live entertainment and college athletics as a hands-on Digital Marketing Manager in Irvine.
Lead Laurel’s global events and community programs—building a Customer Advisory Board and high-impact experiences that drive pipeline, product influence, and customer engagement for a fast-growing AI time platform.
Experienced marketing manager sought to drive data-informed, omni-channel enrollment and engagement campaigns for Stride's network of online K–12 schools in a 6–12 month contract role with potential to convert.
Lead and scale marketing program operations at an AI-first company by owning cross-functional delivery, governance, and measurement for launches, campaigns, and events.
Hyperbound is hiring a Growth Marketing Manager in San Francisco to build and run a measurable demand-gen engine while owning customer marketing and advocacy to drive adoption, retention, and referrals.
Lead NerdWallet's CRM operations and campaign strategy to build, launch, and optimize automated email, SMS, and push programs that grow user engagement and revenue.
RAD Intel seeks a detail-oriented Content Marketing Associate to help draft, edit, and QA newsletters, blogs, advertorials, case studies, and investor updates for a fast-growing AI-driven performance marketing platform.
Lead integrated, multi-channel GTM campaigns at Lakera to define the AI Security category and drive measurable awareness, engagement, and pipeline.
Ironclad is hiring a Lead Customer Marketing Manager to build and scale customer advocacy, telling compelling customer stories that drive pipeline and retention.
Epistemix is looking for a Technical Product Marketer who can turn simulation data into compelling visual stories and content that drive awareness and shorten the sales cycle.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
