Demand Generation Manager
Skills
- Proficiency with HubSpot or similar marketing automation platforms
- Strong analytical skills and experience with campaign measurement and ROI analysis
- Hands-on experience with PPC, paid social, SEM, and SEO programs
- Experience designing lead scoring and lead nurturing flows
- Email marketing and marketing operations experience
- Familiarity with content syndication, webinars, and virtual event promotion
- Ability to create marketing assets using Canva or equivalent design tools
- Excellent collaboration and cross-functional communication skills
Responsibilities
- Develop and execute a data-driven demand generation strategy aligned with sales goals and business objectives
- Plan, run, and optimize multi-channel campaigns including paid digital (PPC, paid social), content syndication, webinars, and email
- Build and manage lead nurturing programs in HubSpot to move prospects through the funnel
- Track and report KPIs (MQLs, SQLs, CPL, marketing-sourced revenue) and run A/B tests to improve conversion
- Collaborate with Marketing Operations and Sales to define lead scoring, audience segmentation, and handoff processes
- Create digital marketing assets (social graphics, decks, ads) using Canva or similar tools
- Manage SEO/SEM programs to drive measurable pipeline contribution
- Coordinate events, webinars, and conference marketing to generate and nurture leads
Education
- Bachelor's degree in Marketing, Business, Communications, or related field
Benefits
- Unlimited paid time off
- Group health, dental, and vision plans (company-subsidized)
- Pre-tax 401(k) contributions
- Eligible for annual bonus plan
- Equity incentive eligibility beginning in year two (discretionary)
- Remote-friendly work environment
Average salary estimate
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