Social Media Coordinator

Our client is a fitness and lifestyle apparel brand rooted in endurance culture and performance-driven training. Built around discipline, consistency, and community, the brand designs apparel for athletes and individuals who live an active lifestyle. Social media is a core channel for storytelling, community-building, and long-term brand loyalty.

Location

Fully-Remote | 9 AM - 5 PM EST

Role Overview

The Social Media Coordinator will own the brand’s organic social media presence end-to-end, with primary responsibility for planning, publishing, engagement, and creative execution on Instagram. This role requires strong creative judgment, organization, and ownership, working closely with in-house videographers and the internal team to ensure content aligns with brand identity, campaigns, and product launches.

Key Responsibilities

Content Planning & Execution

• Build and manage a monthly (30-day) content calendar aligned with brand goals, campaigns, and product launches.

• Plan, schedule, and publish 3–4 Instagram feed posts per week, including Reels, static posts, and carousels.

• Manage Instagram Stories on non-post days to maintain a consistent daily presence.

• Ensure all content is on-brand, visually consistent, and aligned with the overall storytelling strategy.

Creative Collaboration & Brand Alignment

• Collaborate closely with in-house videographers by suggesting content ideas, formats, and themes.

• Repurpose existing video and photo assets into high-performing social media content.

• Stay current on relevant social trends and apply them in ways that align with the brand’s identity.

• Proactively contribute creative ideas beyond predefined instructions.

Community Engagement & Influencer Outreach

• Manage and respond to Instagram DMs and comments in a timely, professional, and brand-aligned manner.

• Actively engage with followers to build an authentic and engaged community.

• Identify and reach out to influencers, creators, and potential partners for organic collaborations.

• Monitor engagement and audience feedback to inform future content planning.

Ownership & Organization

• Take full ownership of the brand’s day-to-day social media execution.

• Stay organized across posting schedules, content planning, and engagement workflows.

• Participate in regular check-ins with the internal team and communicate updates clearly.

Qualifications

Experience

• 2–3+ years of experience managing social media accounts for a brand or business.

• Proven experience planning and executing Instagram content calendars.

• Experience with lifestyle, fitness, apparel, or consumer brands is strongly preferred.

Skills

• Strong understanding of Instagram formats, trends, and best practices.

• Proficiency in Canva, Photoshop, and Illustrator.

• Excellent written communication skills in English.

• Strong organizational skills with high attention to detail.

• Creative, proactive mindset with strong brand and storytelling instincts.

• Ability to work independently while collaborating with a remote team.

What Success Looks Like

• A consistently executed and well-structured monthly content calendar.

• Strong, timely engagement with the brand’s social media community.

• High-quality, on-brand content that reflects the brand’s voice and energy.

• Positive collaboration with internal team members and videographers.

• Proactive idea generation that strengthens brand presence over time.

Opportunity

This role offers the opportunity to play a central role in shaping how a growing fitness and lifestyle brand shows up online. You’ll have full ownership of organic social media, work closely with a creative internal team, and directly influence community growth, brand perception, and long-term loyalty.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets