Director of Product Marketing

About Haus

Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. Using frontier causal inference-based econometric models to run experiments, we help brands measure the business impact of marketing, pricing, and promotions with scientific precision. Over $360B is spent annually on paid advertising in the US alone, and the famous quote “half the money I spend on advertising is wasted; the trouble is I don't know which half” still rings true. Haus helps marketers identify which half, and reallocate it to maximize growth.

With a founding team of former product managers, economists, and engineers from Google, Netflix, Meta, and Amazon, we make high-quality decision science, incrementality testing, and causal marketing mix modeling accessible to businesses of all sizes—automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel, Sonos, and Dr. Squatch, delivering ROI gains as high as 30x.

Haus is well-capitalized and backed by top-tier VCs, including Insight Partners, Baseline Ventures, Haystack, and others. We're honored that Haus has once again been recognized by LinkedIn as a 2025 Top Startup!

What you'll do
Provide a high-level overview of the role, highlighting the impact it will have on the team, company, and/or customers. Keep this to a few sentences that inspire candidates and explain why the role matters.

Responsibilities

• Lead the entire Product Marketing function with clarity, strategic insight, and action

• Define and refine Haus’ positioning, messaging, and narrative across all products and customer segments

• Own competitive intelligence, market research, and customer insights to inform product direction and GTM strategy

• Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value

• Drive all launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes

• Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs

• Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion

• Ensure the entire GTM organization has a cohesive understanding of our products, market, and differentiation

• Establish a consistent framework for value propositions, audience segmentation, and pricing and packaging

• Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership

• Establish and grow a successful Analyst Relations Program

• Mentor and grow a high-performing PMM team with a culture of excellence, accountability, and curiosity

Qualifications

• 7 or more years of experience in Product Marketing or technical fields (Product Management, Sales Engineering, etc), including leadership roles within high growth B2B SaaS companies

• Strong command of the growth marketer mindset, as you will be marketing the Haus product to growth marketers. This is an essential skill for the position and not optional.

• Proven success owning and scaling product or marketing related functions across multiple products or business lines

• Deep experience defining positioning, messaging, and narratives in competitive or emerging markets

• Demonstrated ability to partner with Product and Engineering leaders to influence strategy and roadmap decisions

• Highly skilled at designing and running launch processes that drive measurable business outcomes
  Strong command of sales enablement, including building content, training programs, and repeatable GTM motions

• Experience supporting enterprise sales cycles and creating materials tailored to technical and executive audiences

• Strong analytical skills and comfort working with data, customer research, and competitive intelligence

• Excellent communication skills with an ability to simplify complexity, tell compelling stories, and influence cross-functionally

• Experience hiring, mentoring, and leading high functioning teams

• Familiarity with analytics, AI, or data infrastructure products is a strong plus

Bonus Points

• Experience with Haus

• Experience with Looker, Tableau, or Sigma (bonus points for all three!)

• Knowledge of the direct to consumer space an added bonus

What We Offer:
We’re a customer-obsessed, high-ownership team focused on driving impact and learning fast. Our environment rewards curiosity, adaptability, and a bias toward action — especially when it helps us better serve our customers.

If you're energized by solving dynamic problems, enjoy working in lean, collaborative teams, and thrive in ever-evolving environments, you’ll feel at home here. We invest in exceptional people who want to grow quickly and help shape the future of the company.

Some of our benefits include:

• Flexible PTO - take time when you need it!

• Equity – Startup environment with part-ownership in our successes

• Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best

• WFH stipend to support the set up you need to be productive

• Events & Offsites – opportunities to connect and celebrate in real life!

• Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle)

• New Parent Leave – take time to welcome your newest Hausmate
  

Haus is an equal opportunity employer. We make hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.

We believe diverse perspectives make us stronger and are committed to an inclusive culture where everyone feels seen, heard, and empowered to contribute. Bring your authentic self — we would love to hear from you.