Director of Sales

ProRata is pioneering AI-native advertising through its Gist Ads network, delivering contextual, generative AI-powered ad formats across AI search engines, chatbots, and premium publishers. We partner with leading brands and agencies to create incremental, brand-safe, high-intent advertising opportunities in the next major media channel.

Role

We are seeking a seasoned, entrepreneurial Director of Sales to evangelize and sell media opportunities in this exciting new channel. In this digital media sales role you will be focused on educating the market, prospecting new clients, and driving direct revenue from brands and agencies. The ideal candidate has a deep rolodex of agency and brand relationships, a proven ability to hunt and close new business, and the confidence to champion a new media category in the marketplace.

Responsibilities

• Prospect, pitch, and close new business with brand and agency partners.

• Own the full sales cycle (pipeline development, solution selling, negotiation, and close).

• Evangelize the GenAI media category, clearly articulating ProRata’s differentiation and value to marketers.

• Represent ProRata at client meetings, industry events, and thought leadership forums to grow awareness.

• Partner with product, marketing, and operations teams to ensure client success, renewals, and upsell.

• Deliver market feedback to influence product roadmap, ad formats, and sales enablement.

• Consistently exceed revenue targets with a focus on scalable, repeatable business growth.

Qualifications

• 5-8 years in digital media or AdTech sales with a record of exceeding targets in high-growth environments, SaaS experience a plus.

• Startup experience and mindset required. Ability to thrive in fast-paced, ambiguous environments; adaptable, resourceful, and being comfortable with change.

• Deep relationships with brand direct and agency decision-makers; balanced rolodex of holding company, independent agency and brand direct a plus.

• Proven success selling new or category-defining media formats (e.g., programmatic, CTV, native, performance).

• Skilled at educating clients and building confidence in non-traditional solutions.

• Strong communicator and consultative seller with excellent presentation skills.

• Passion for AI, media innovation, and performance-driven marketing.

Work Environment

• This is a remote/hybrid role depending on geography (open to CA, CO, IL, MD, NY, TX, or WA). Employees are expected to have a reliable internet connection and a suitable home office setup. Occasional travel (25%) to ProRata’s Pasadena HQ office and/or for client meetings may be required.

Compensation

• The compensation for this position will be competitive and commensurate with experience. It has a cash compensation of $300,000 -350,000 OTE (50/50 base variable) + equity.

What We Offer

• Opportunity to work at the forefront of AI technology 

• Collaborative and innovative work environment 

• Competitive salary and benefits package 

• Professional development and growth opportunities 

• Chance to make a significant impact on the company's success 

Equal Employment Opportunity

• ProRata is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made based on qualifications, merit, and business needs.  

California Specific Notices

• At-Will Employment: Employment at ProrataAI is at-will. This means that either the employee or the employer may terminate employment at any time, with or without cause or prior notice. 

• Salary Disclosure: In compliance with California law, salary information is provided to ensure transparency and fairness. 

• California Consumer Privacy Act (CCPA): ProrataAI complies with the CCPA. Personal information collected during the recruitment process will be used for employment purposes only.  

*This open position is not eligible for Company sponsorship of a visa that would require a new H-1B visa petition that is subject to the $100,000 payment requirement announced in the Presidential Proclamation titled “Restriction on Entry of Certain Nonimmigrant Workers,” dated September 19, 2025 (or any extensions or modifications of the Proclamation).