Founding Product Marketing Manager
Promptfoo is the leading AI security testing platform, helping 100,000+ developers build secure, reliable AI applications.
Backed by Andreessen Horowitz, we help the world’s largest enterprises adapt AI-specific pentesting techniques to their applications - providing automated red teaming, vulnerability scanning, and continuous monitoring for LLM-based systems.
The Role
We’re hiring our first Product Marketing Manager to help define our story, sharpen our GTM, and turn technical power into market clarity.
You’ll partner directly with the founders, customers, and product team to shape how Promptfoo is positioned, discovered, and adopted across both developer and enterprise buyer personas.
What You’ll Do
Positioning & Messaging (40%)
Define and refine messaging for different personas: security teams, developers, AI leads, and compliance stakeholders
Translate technical capabilities into clear customer value
Build compelling product narratives, website copy, and pitch assets
Go-To-Market Execution (30%)
Launch new products and features with crisp, differentiated messaging
Support sales with battlecards, case studies, and customer-facing collateral
Help us define and evolve our ICPs and personas
Brand & Awareness (20%)
Lead creative brand-building campaigns (e.g., events, partnerships, thought leadership, non-traditional plays like stunts or billboards)
Work with founders on CEO/founder brand amplification
Drive analyst/influencer relations
Growth Experiments & Demand Gen (10%)
Test paid and organic channels (LinkedIn, SEO, SEM, newsletter sponsorships, etc.)
Set up lightweight measurement and reporting infrastructure
Collaborate on funnel improvements and customer journeys
What We’re Looking For
Must-Haves
3–6+ years in B2B SaaS product marketing with experience in cybersecurity
Experience working with both bottoms-up and top-down GTM motions
A strong strategic communicator with writing and storytelling skills
Comfortable in fast-paced, zero-to-one environments
Analytical and structured thinker with a bias toward testing and iteration
Nice-to-Haves
Background in developer tools or AI
Prior experience with Promptfoo or LLM application dev
Familiarity with product-led growth or developer marketing
Has built category-defining messaging or helped open new markets
What Makes This Role Unique
First PMM: You’ll define our marketing foundation and playbook from scratch
End-to-End Ownership: From messaging to experiments to content to launches
Customer Proximity: Direct exposure to top AI and security teams shaping the future of secure LLM deployment
Creative Freedom: Bring weird ideas. We like weird (if it works)
Real Impact: Help us grow from a technical favorite to a trusted, ubiquitous AI security brand
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Notion is looking for a skilled Market Researcher to lead research initiatives that inform top-of-funnel marketing efforts and enhance customer understanding.
Lead Harbinger’s marketing efforts as Director of Marketing, driving lead generation and brand growth in the innovative commercial electric vehicle sector.
Drive multi-channel marketing campaigns to strengthen Kaplan’s university partnerships in a fully remote Marketing Specialist role.
UFG is looking for a full-time Marketing Coordinator to support franchise marketing efforts and brand consistency within a dynamic, family-owned organization.
Lead Tyndale's digital marketing strategy as Director of Digital Marketing, directing omnichannel advertising campaigns with a focus on measurable ROI and growth.
Lead Titan Cloud’s content strategy and execution as Digital Marketing Content Director to amplify brand awareness and fuel revenue growth in a remote environment.
Produce engaging multimedia content to tell impactful stories for the University of Texas at Austin, enhancing brand visibility and audience connection.
The Loving Companies is hiring an experienced Marketing Project Manager to drive strategic marketing campaigns and lead cross-functional projects that align with the company's community and impact-driven mission.
Lead and scale Concepta’s Facebook and Instagram advertising strategy as the Head of Facebook Advertising for a fast-growing DTC cosmetics and supplements brand.
Drive growth and engagement for Meta's Wearables division as a Product Marketing Manager focused on innovative software lifecycle strategies.
Addepar is looking for a Marketing Operations Analyst to enhance lead lifecycle reporting and optimize marketing workflows within a high-growth, data-driven company.
This Commercial Leader Program offers MBA graduates an extensive rotational experience at Allergan Aesthetics to develop skills for future leadership roles.
A part-time Marketing Student opportunity at Parkhill to assist in marketing initiatives and proposal production within a collaborative team environment.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
