Manager, CRM Delivery, Popeyes Louisiana Kitchen, US&C

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

We are seeking a skilled CRM Delivery Manager to own the execution, quality, and scalability of CRM campaigns and always-on customer journeys using our customer engagement platform, Braze. This person will be the internal Braze expert, responsible for driving execution and optimizing campaigns and lifecycle journeys for over 20 million loyalty members. This role will partner closely with Loyalty, Product, Analytics, Engineering, Technical Producers, and Campaign Specialists to ensure flawless execution of CRM program. The ideal candidate is highly detail-oriented, technically hands-on, and excels at translating strategic lifecycle plans into technically sound, scalable campaigns and programs—owning everything from technical setup through quality assurance, launch, measurement, and iterative optimization

Responsibilities:

• Platform Management: Serve as the subject-matter expert on Braze, owning workspace hygiene including taxonomy, segment libraries, templates, and naming conventions.
• Campaign & Canvas Execution: Own the execution of CRM strategy across digital channels (email, SMS, web/app, push notifications), managing promotional, segmented and personalized campaigns.
• Automations: Build, maintain and optimize existing always-on customer journeys (e.g., welcome, lapsed, win-back), ensuring logic, triggers, and personalization remain accurate and aligned with lifecycle stages.
• Quality Assurance: Ensure that all CRM programs meet quality standards, are tested thoroughly, and launch on time and error-free.
• Program Implementation: Owns the development of CRM program roadmap and leads weekly check-ins with internal and external teams to meet deadlines and key program milestones.
• Testing and Optimization: Support experimentation and optimization efforts, including A/B testing and iterative improvements to orchestrated journeys and campaigns.
• Reporting & Analytics: Oversee the creation of reports and dashboards within Braze and other analytics tools to monitor platform performance and business metrics.

Qualifications:

• Bachelor’s degree in business, marketing, or a related field; MBA is a plus
• 5+ years of experience in CRM or Lifecycle Marketing with 2+ years working with Braze
• Braze certifications preferred, or willingness to obtain within 90 days
• Proven track record of designing and scaling revenue-driving lifecycle and CRM programs
• Demonstrated experience with HTML/CSS and marketing automation tools
• Hands-on experience with CDPs, database management, and SQL strongly preferred
• Excellent problem-solving skills and attention to detail, with experience working across multiple teams
• Action-oriented, with a sense of urgency and commitment to excellence in a fast-paced, flexible environment
• Restaurant, Retail, and/or Franchise experience preferred

#Popeyes

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.