Senior Brand Manager
Skills
- Brand strategy development
- Campaign planning and execution (360°)
- Project management across cross-functional teams
- Market and customer research
- Budget planning and management
- Agency briefing and vendor coordination
- KPI setting and performance analysis
- Proficiency in Excel and PowerPoint
- Experience with Google Analytics and SimilarWeb
- Upper-intermediate English communication
Responsibilities
- Participate in development and implementation of overall brand strategy
- Create and maintain an annual brand activations calendar
- Participate in budget planning and manage campaign budgets
- Conduct customer and market research to inform brand decisions
- Plan and launch digital promotions, TVC shoots, BTL activations and offline media placements
- Own execution of 360° campaigns from concept to post-campaign analysis
- Prepare project documentation including timelines, checklists and budgets
- Set and track brand KPIs for each campaign based on targets and historical analysis
- Contribute to cross-team brainstorms and idea development
- Write clear briefs for agencies and direct their work for effective campaign execution
- Collaborate with internal teams on cross-functional projects
Education
- Bachelor's degree in Marketing, Business, Communications or related field (or equivalent experience)
- Master's or MBA preferred but not required
Benefits
- Flexible vacation options tailored to location
- Flexible sick leave policy with allowance and no paperwork
- Monthly co-working compensation or home office budget twice a year
- Flexible benefits budget usable from day one (dental, vet, etc.)
- Access to MBA scholarships and internal family programs (gENERation)
- Motivation Bonus System to reward performance
- Corporate events, birthday gifts and seasonal celebrations
Average salary estimate
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