About us

OneCrew is transforming how America’s paving contractors build the roads and parking lots we all rely on—replacing outdated spreadsheets and guesswork with modern software that drives accuracy, efficiency, and profit.

Since launching in 2022, we’ve built a customer base spanning the US and Canada with proven product-market fit and secured Series A funding to fuel our next stage of growth. Now with the help of our seasoned leadership team (CEO: ex-Bain, CTO: ex-Google), we’re scaling our product and engineering foundations—and we need your help to pave the future (literally).

The opportunity: Paving is a $150B+ industry still running on spreadsheets and whiteboards. We have the product. We have customers who love us. Now we're bringing AI to an industry that builds the backbone of American infrastructure—and we need your help to drive this transformation.

What You'll Focus On

Community-Driven Growth

Our customers love us and actively refer new business—your job is to systematize and amplify this. You'll build referral programs, create customer advocacy initiatives, and develop the subcontractor network that drives viral growth.

Content Marketing & SEO

Create educational content that positions OneCrew as the industry authority. You'll develop guides, case studies, and tools that speak directly to skeptical, results-oriented contractors who value practical insights over marketing fluff.

Event Marketing & Industry Presence

Plan and execute trade show presence, customer roundtables, and industry events that establish OneCrew as the go-to solution. You'll work directly with our customer advocates to create authentic showcases of success.

Who You Are

Customer-obsessed: You'll spend significant time talking to contractors, understanding their world, and translating their needs into compelling marketing that resonates authentically.

Builder mindset: You don't need things to be perfect to get started. You're experimental, willing to try new approaches, and quick to pivot when something isn't working.

Startup DNA: You thrive wearing multiple hats in a fast-paced environment where your decisions directly impact company growth.

Results-driven: You measure everything, use data to guide decisions, and can clearly articulate how your work drives revenue.

Requirements

• 3-5+ years marketing experience in a generalist role, ideally at a high-growth startup or B2B SaaS company

• Proven track record building and executing successful content marketing and SEO strategies

• Experience with marketing analytics, automation tools, and performance measurement

• Strong project management skills with ability to manage multiple initiatives simultaneously

• Demonstrated success working closely with customers to develop authentic marketing narratives

Bonus: Experience with referral programs, community building, or industry event marketing

What We Offer

• Competitive salary with significant upside potential through generous early-stage equity

• Unlimited PTO

• Full medical, dental, and vision coverage (100% covered options available)

• Office perks: breakfast, weekly lunch, monthly team events

• The opportunity to build the marketing function from the ground up at a fast-growing company

Location: San Francisco office (FiDi) with expected 3+ days in-office weekly and occasional travel for industry events.