Strategic Event Marketing Senior Specialist
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Title: Strategic Event Marketing Senior Specialist
Location: Chicago, Toronto, Seattle
Position Description:
We are seeking a high-impact leader to join our global marketing organization as a Strategic Event Marketing Senior Specialist. In this role, you will help define and execute the experiential strategy for Okta’s premier customer portfolio, including our flagship global conference, Oktane, our product launch event, Showcase, and other proprietary events.
The ideal candidate is a strategic orchestrator who can balance creative brand storytelling with rigorous, data-driven execution. You won't just support events; you will own specific high-stakes workstreams, drive cross-functional alignment, and directly contribute to Okta’s pipeline growth by acting as a bridge between strategy, creative, and execution.
Job Duties and Responsibilities:
- Serve as one of the primary liaisons between the field teams, internal comms, and the digital team to ensure unified messaging and seamless integration across the marketing mix.
- Help lead the end-to-end event strategy, ensuring every touchpoint aligns with Okta’s core business objectives and annual revenue targets - managing everything from initial concept to onsite execution.
- Acting as the primary internal voice for our events, partner with sales enablement to arm our field teams with updates and assets they need to drive high-value registrations.
- Own the internal identity and "voice" of our event portfolio. Draft compelling copy for Slack, internal newsletters, and field alerts to keep our Sales and Global Field teams informed and excited.
- Develop scalable frameworks and playbooks that standardize marketing excellence and streamline cross-functional collaboration.
- Direct high-level relationships with our agencies, ensuring they deliver on-brief, on-budget, and at the Okta standard of excellence.
- Transform raw event data into actionable business intelligence. Own the delivery of comprehensive debriefs that quantify impact on pipeline, customer retention, and brand sentiment.
Minimum Required Knowledge, Skills, and Abilities:
- 5+ years of high-growth B2B Marketing experience, with a proven track record in large-scale event production and cross-functional project leadership.
- Strategic Mindset, demonstrated ability to connect event tactics to overarching business KPIs and goals.
- Experience navigating complex, matrixed organizations and influencing VP-level stakeholders to gain buy-in for event strategies.
- Familiarity with Asana, Salesforce, Marketo, and enterprise event platforms (e.g., RainFocus, Cvent).
- A master storyteller capable of crafting compelling narratives for both internal employees and external audiences.
- Expert-level skills with the ability to manage multiple high-stakes workstreams simultaneously under pressure.
- Ability to travel up to 25% of the time to lead on-site execution and strategy.
#LI-Hybrid
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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
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Okta is a leading identity and access management company headquartered in San Francisco, California that is committed to allowing people to access applications on any device at any time, while still enforcing strong security policies.
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