Manager, O'Reilly Auto Parts & Craftsman Truck Series Social Media

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media  based in our Charlotte, North Carolina office.

The Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media shapes the voice, content strategy, and programming cadence for the O’Reilly Auto Parts & Craftsman Truck Series social media platforms, ensuring NASCAR’s partner and series storytelling connects with fans while driving engagement and growth.  This role requires hands-on content execution with strategic planning, working in close partnership internal teams to bring each platform to life across the NASCAR social ecosystem.

Duties include but are not limited to:

Platform Ownership & Strategy

• Lead day-to-day programming for O’Reilly Auto Parts and Craftsman Truck Series social channels, including X, Facebook and the launch of Instagram channels for both series.
• Develop and execute distinct content strategies that reflect each series while still aligning to NASCAR’s broader social and marketing goals.
• Create and maintain an always-on content calendar that captures the energy of race weekends, partner campaigns, and key tentpole moments.
• Serve as the platform expert, monitoring trends, testing new formats, and refining tactics that drive fan engagement and follower growth.

Creative Development & Execution

• Collaborate with Creative Design, Production, Editorial & Brand Social to concept, script, and publish content that delivers both brand storytelling and real-time racing coverage.
• Partner with NASCAR’s Brand Content and At-Track Production teams to plan and capture original content that fuels each series storytelling throughout the season.
• Write and edit copy for all posts, ensuring tone, accuracy, and cultural relevance across platforms.

Partnership Integration

• Work cross-functionally with O’Reilly Auto Parts, Craftsman, and Partnership Marketing so each series’ presence helps meet partner objectives while still laddering up to the NASCAR brand.
• Manage social deliverables for partner campaigns and collaborate on content that authentically integrates their brands into the NASCAR conversation.

Analytics & Optimization

• Use social analytics and reporting tools to evaluate performance, share insights, and evolve content strategy.
• Identify high-performing content themes and social moments that can be scaled across NASCAR’s channels.

Weekend & Event Coverage

• Lead on-site and remote coverage for Truck Series events and key O’Reilly activations.
• Ensure NASCAR’s social storytelling captures the emotion, personalities, and competition of the series week to week.
• Travel: 35%, including weekends 

Supervisory

• Directly supervises assigned staff.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Required skills/experience:

• Bachelor's degree in marketing, communications, or related field from four-year college or university.
• A minimum of five (5) years of experience managing social media for a brand, team, or league, preferably in sports or entertainment; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite.
• Working knowledge of Adobe editing software.
• Valid driver’s license 
• Deep understanding of social media platforms, trends, and analytics.
• Exceptional writing and storytelling skills.
• Experience collaborating with partners and/or sponsors on branded content.
• Ability to work non-traditional hours, including weekends and overnight travel.
• Strong creative instincts, attention to detail, and a passion for motorsports culture.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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