SVP, National Digital Sales, Strategy & Growth

Title: SVP, National Digital Sales, Strategy & Growth

Reports To: President, National Ad Sales

Location: New York, NY

Position Summary:
We are seeking a highly motivated and experienced SVP of National Digital & Programmatic Advertising Sales to lead and grow our digital revenue streams. This key leadership role will be responsible for developing and executing a comprehensive digital sales strategy, overseeing the performance of our programmatic advertising platforms, and driving innovation across our digital product offerings.  This is a very high-profile role within the organization that will be key to growing our digital revenue.
 
Key Responsibilities:

• Sales Leadership:
  • Develop and execute a strategic sales plan to achieve ambitious revenue targets across all digital channels, including video, display, and programmatic advertising.
  • Partner with local sales leaders to build tools that can be leveraged by all parts of the sales organization.
  • Grow and manage agency holding company relationships with the Chief Investment Officers and provide expertise to drive digital revenue.
  • Identify and pursue new business & product opportunities within the digital advertising landscape.
  • Stay abreast of industry trends and competitive landscapes to identify new revenue streams and optimize sales strategies.
  • Lead partnerships with measurement, technology, and platform partners on behalf of national digital sales org.

• Product Strategy & Development:
  • Work with product teams to execute the product roadmap for the company's digital and programmatic advertising platforms.
  • Integral lead to work with multiple vendors and industry groups.
  • Collaborate with engineering, product, and data science teams to develop and launch innovative new products and features.
  • Lead data and Identity strategy in partnership with local sales leadership and data science team
  • Ensure the seamless integration of programmatic advertising solutions across all platforms.
  • Drive continuous improvement of the user experience for both advertisers and publishers.
  • Partner with operations and monetization teams to ensure efficient inventory utilization.
  • Integral lead with multiple vendors and industry groups, and experience necessary

• Programmatic Advertising:
  • Oversee the performance of programmatic advertising platforms, including DSPs, SSPs, and exchanges.
  • Optimize yield and maximize revenue through data-driven strategies and advanced programmatic techniques.
  • Ensure compliance with industry standards and regulations related to programmatic advertising.
  • Explore and implement new programmatic technologies and solutions to enhance revenue and efficiency.

• Team Management:
  • Lead and mentor a high-performing sales team, providing coaching, motivation, and professional development opportunities.
  • Foster a collaborative and results-oriented team environment.
  • Develop and implement key performance indicators (KPIs) to track progress and measure success.
  • Provide regular performance reviews and coaching to team members.

Qualifications:
- 10+ years of experience in digital media sales, with a strong focus on programmatic advertising.

- Experience across National, Local, and Political digital sales efforts

- Proven track record of exceeding revenue targets and building successful sales teams

- Deep understanding of the programmatic advertising ecosystem, including DSPs, SSPs, exchanges, and data management platforms (DMPs).

- Experience with data-driven decision making and using data to optimize sales and product performance.

- Strong leadership, communication, and interpersonal skills.

- Ability to thrive in a fast-paced, dynamic environment.

Bonus Points:
- Experience with ad tech platforms such as Freewheel, Google Ad Manager, IAS, Magnite and others.
- Experience with data science and machine learning applications in advertising.
- Experience with CRM platforms such as Salesforce.

- Have worked previously with digital political agencies.

Compensation Range: $350,000 - $450,000

Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker’s compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave.

Nexstar is committed to attracting, developing, and retaining the industry’s top talent.  In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran’s status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.