Fast Facts

Nelnet is seeking an entry-level Specialist I for K-12 Product Marketing to support marketing initiatives that boost customer engagement and brand awareness through events and campaigns.

Responsibilities: Assist in marketing campaign development, coordinate logistics for events, create marketing materials, analyze performance data, and maintain marketing tools.

Skills: Strong communication, organizational skills, detail-oriented, collaborative team player, eagerness to learn, and basic marketing knowledge.

Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field; 0-2 years of marketing experience or coursework preferred; familiarity with digital marketing tools is a plus.

Location: This position is based in Lincoln, USA with no additional travel required.

Compensation: $50000 - $55000 / Annually

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

The Specialist 1, Product Marketing – NBS supports the execution of marketing initiatives that drive customer engagement, brand awareness, and advocacy across product segments. This entry-level role contributes to event planning, campaign coordination, and community engagement efforts. The ideal candidate is a collaborative team player eager to learn and grow within a dynamic marketing environment.

Assist in the development and execution of marketing campaigns and events to promote brand visibility and customer engagement.

Collaborate with cross-functional teams including Sales, Product, and Customer Success to support marketing initiatives.

Coordinate logistics for marketing events and community activities, ensuring smooth execution and timely delivery.

Support the creation of marketing materials, campaign briefs, and content in alignment with brand standards.

Help gather and analyze performance data from campaigns and events to inform future strategies.

Maintain marketing tools and platforms (e.g., Salesforce, Pardot), ensuring accurate data entry and reporting.

Stay informed on marketing trends and best practices to contribute fresh ideas and insights.

Participate in team meetings and contribute to brainstorming sessions and project planning.

**Pay Range for this role is - $50,000 - $55,000

EDUCATION:

Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).

EXPERIENCE:

0–2 years of experience in marketing, internships or relevant coursework preferred.

• 0-2 years of experience with educational software or other education environments preferred.
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Familiarity with digital marketing tools and platforms (Salesforce, Pardot, Google Analytics, etc.) is a plus.

COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:

Strong written and verbal communication skills.

Detail-oriented with strong organizational and time management abilities.

Ability to work collaboratively in a team environment.

Eagerness to learn and take initiative.

Basic understanding of marketing principles and customer engagement strategies.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone. 

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or[email protected].

Nelnet is a Drug Free and Tobacco Free Workplace.