Manager, Marketing Strategy - job 1 of 3

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager plays a key role in shaping and executing Telemundo’s entertainment marketing strategy. This position leads the strategic planning and orchestration of high-impact promotional campaigns across scripted series, reality shows, and specials. The ideal candidate is a strategic thinker with deep audience insight and a collaborative mindset, ensuring cohesive marketing efforts and amplification across the Telemundo and NBCU ecosystems.

Basic Requirements:

Strategic Leadership

• Develop comprehensive marketing strategies and briefs that align with audience insights, brand objectives, and business goals.
• Lead the creation and presentation of promotional strategy decks to internal and external stakeholders.
• Build and execute amplification plans that extend campaign reach across platforms, including on-air, digital, social, in-show integrations, PR, and local stations.
• Drive the development and execution of launch campaigns and ongoing promotions for Entertainment properties.
• Provide strategic guidance and creative input throughout the campaign lifecycle.

Stakeholder Collaboration

• Partner with cross-functional teams including Creative, Social/Digital, Programming, PR, and Local Stations to ensure alignment and impact.
• Collaborate closely with distribution, press, and affiliate teams to amplify campaign visibility and engagement across owned, earned, and partner channels.
• Cultivate strong relationships with internal and external partners to maximize campaign performance and collaboration.

Campaign Management and Insights

• Oversee campaign performance recaps and synthesize insights to inform future strategy.
• Identify cross-promotional opportunities and strategic synergies across Telemundo and NBCU platforms.
• Maintain a pulse on entertainment trends, audience behavior, and the competitive landscape to inform proactive strategy development.

Additional Requirements:

• 5+ years of experience in marketing strategy, ideally within media or entertainment.
• Strong strategic and analytical thinking with exceptional storytelling and presentation skills.
• Proven ability to translate insights into actionable marketing strategies.
• Fluency in Spanish (required) and strong proficiency in English.
• Exceptional communication and relationship-building skills.
• Highly organized self-starter who thrives in a fast-paced, dynamic environment.
• Willingness to travel as needed.
• Familiarity with entertainment programming formats (scripted, reality, and specials) preferred.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].