Senior Content Marketing Manager

About Perry Weather
At Perry Weather, we’re trusted by top organizations like the PGA of America, the National Football League, Turner Construction, and Major League Baseball to automate weather safety operations and mitigate risk. As one of the fastest-growing technology companies in Texas and a recognized Great Place to Work, we're headquartered in Dallas's vibrant Oak Lawn neighborhood, right at The Centrum on the corner of Oak Lawn and Cedar Springs.

When you join Perry Weather, you're not just taking a job—you’re making a real-world impact. Every day, our software, hardware, and talented team work together to protect thousands of people from weather-related risks while ensuring our customers can continue their operations with minimal disruption. If you’re passionate about making a difference and being part of a high-performing, innovative team, Perry Weather is the place for you.

About the Job
As our Senior Content Marketing Manager, you’ll own the strategy and creation of content that shapes the voice of the Perry Weather brand.

You’ll develop high-performing content that educates our audiences, elevates our thought leadership, fuels demand generation, and supports sales—from long-form articles and reports to email campaigns, landing pages, and sales collateral.

This role requires someone who thrives with autonomy and owns our content marketing end-to-end. As a high-output IC, you work independently, involve others when it adds value, and keep projects advancing to completion with steady momentum.

What You’ll Do

🖊️ Content Strategy & Storytelling

• Own the execution and delivery of Perry Weather’s content marketing strategy across various channels including articles, email, and product marketing collateral.
  
• Develop content that supports GTM efforts—including product launches, customer stories, and partnership content.
  
• Create high-impact content such as blog posts, press releases, ebooks, reports, and landing pages.
  
• Work to understand what motivates our prospects, developing a content strategy that addresses their needs, challenges, and decision-making process.
  

📈 Demand Generation & SEO

• Own and grow our most important marketing channel—organic search—while developing a content strategy that tightly integrates product, sales, and science initiatives.
  
• Work to deliver compelling webinars that educate our audiences, position Perry Weather as a thought leader, and drive pipeline.
  
• Use tools like GA4 and Search Console to measure performance and continuously refine content strategy across existing and new content.
  

📚 Thought Leadership & Category Building

• Collaborate with our Director of Science to establish Perry Weather as the authority in weather safety, compliance, and operational risk mitigation.
  
• Lead research-driven storytelling by leveraging data, trends, and customer insights to publish original reports and industry analyses.
  
• Represent the voice and perspective of safety leaders, operators, ADs, construction managers, and emergency teams through relatable, human-centered content.
  
  

• What You Bring
• 3–5+ years of content marketing experience, with writing as your strongest skill.
  
• Ability to build and maintain an AI-enabled content pipeline that increases efficiency while preserving quality, accuracy, and brand relevance.
  
• An experimentation mindset and humble confidence; you place smart bets and use learnings to inform future content strategy.
  
• Confidence in making quick design edits in Canva or Adobe Creative Cloud, helping keep projects moving without creating bottlenecks when other team members are unavailable.
  
• Bonus Points
• Experience in B2B SaaS, especially with technical products.
  
• Experience with SEMrush, HubSpot, and WordPress.
  
• Familiarity with GA4 dashboards, Looker Studio, or building lightweight performance reporting.
  
• Experience writing for a technical product and/or construction, energy, or gas markets.

• Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our entire team is in office M-F, which allows us to move fast and maintain a standout culture.
• Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
• Engaging culture. Monthly All-Hands, fun events like Office Olympics, happy hours, and more.
• Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.