Manager, Digital Paid Media Strategy

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The NBCU Local HQ Marketing team comprises members based in New York, Chicago, Stamford, and Dallas. They focus on various areas, including Brand Management, Streaming Platforms, Media, Regional Sports Networks’ Marketing and Creative Services, Graphic Design, and Syndication. Working closely with the 43 O&O NBC and Telemundo stations, four RSNs nationwide, and numerous business units and departments across the NBCU portfolio, the team offers comprehensive coverage and support.

NBCUniversal Local is looking for a Manager, Digital Paid Media Strategy to join its high-performing marketing team. This role is essential in developing, executing, and optimizing performance marketing through paid digital media campaigns that promote local station content, boost brand awareness, and increase audience conversions across NBC and Telemundo-owned stations. The Manager partners closely with station teams, creative leads, media partners, and analytics to deliver audience-first campaigns across display and streaming platforms. Channels include Meta, Google, TikTok, YouTube, and major CTV/OTT platforms such as Roku, Fire TV, and Apple TV. Success in this position is measured by driving both paid and earned media strategies that achieve clear KPIs—impressions, reach, conversions, and brand lift.

Responsibilities

Campaign Strategy & Execution

• Direct the planning and implementation of local digital  paid and earned media campaigns across Meta, Google, TikTok, YouTube, streaming partners and  display. Partner with local stations and HQ marketing teams to develop DMA-specific strategies that support brand, tune-in, and promotional priorities. Support cross-market efforts around major symphony/tentpole campaigns and key corporate initiatives.

Platform Management & Partnerships

• Oversee day-to-day relationships with platform partners (Meta, Google, TikTok, ROKU etc.) to stay ahead of new and emerging digital paid media opportunities, trends, tools, and algorithm shifts. Ensure best practices are deployed across media buying, optimization, and creative testing.

Creative Collaboration

• Work closely with creative teams to test and iterate ad copy, media unit assets, and targeting strategies. Provide creative direction based on performance insights to improve engagement and conversion.

Financial & Operational Oversight

• Collaborate with local finance and HQ teams to ensure all campaign budgets are tracked, reconciled, and delivered on time and within budget. Maintain healthy ad account infrastructure and troubleshoot issues proactively.

Performance Reporting & Optimization

• Analyze and optimize campaign performance across KPIs such as reach, cost-per-conversion, CTR, and brand lift. Create actionable post-campaign reports and case studies to surface learnings and drive future campaign success.

• 5+ years of experience in digital media buying strategy, ideally in a news, media, or agency environment
• Demonstrated success in planning and optimizing cross-platform campaigns that drive measurable performance
• Proficiency in Meta Ads Manager, Google Ads, YouTube, TikTok Ads, and display DSPs
• Experience collaborating with creative and finance teams
• Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and custom dashboards.
• Strong written, verbal, and presentation skills
• Bilingual (English/Spanish) is a plus, particularly for campaigns supporting Telemundo stations

Desired Competencies

• Strategic & Performance-Minded: You connect media execution to business KPIs
• Understand local news audience behavior, and craft campaigns that move the needle
• Analytical & Results-Driven: You’re fluent in dashboards, attribution models, A/B tests, and are always seeking performance lift
• Operationally Disciplined: You can run multiple campaigns across markets with precision and attention to detail, while tracking budgets closely
• Creative Collaborator: You know how to shape great creative with a media mindset and partner effectively with writers, designers, and editors
• Platform Fluent: You’re comfortable inside Meta Ads Manager, Google Ads, TikTok Ads, and understand the nuances of each platform’s tools and audience capabilities
• Clear Communicator & Influencer: You can translate performance data into compelling narratives, influencing partners and internal stakeholders with confidence
• Proactive & Curious: You stay ahead of trends, test new strategies, and continuously evolve your approach based on results
• Audience-Centric: You believe in meeting people where they are, with the right message, at the right time—and you know how to do it across platforms and DMAs

Why Join NBCU Local?

• This is an exciting chance to work at the crossroads of media, marketing, and mission. As part of a team supporting NBC and Telemundo stations nationwide, you’ll help shape how communities connect with their local news, weather, and culture, using modern digital tools to create real-world impact.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $95,000-115,000 (bonus eligible). 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].