Senior Marketer, Database Nurturing

POS-7570

We're looking for a senior marketer to lead our database automation programs and transform how we nurture and convert our existing database of contacts into sales-ready opportunities.

This role is critical for HubSpot's growth engine. You'll own automation programs that reach nearly 1 million contacts per month—primarily small and medium-sized businesses that turn to HubSpot for resources and best practices. In an era of AI disruption, better nurturing and converting this existing database represents a massive untapped opportunity, with many of these touchpoints serving as a contact's first meaningful interaction with HubSpot.

What makes this role truly rewarding is the impact you'll have: you'll be the driving force helping small and medium-sized businesses grow and succeed. Your job will be to dive deeply into their unique challenges and aspirations, delivering timely, valuable assets that don't just advance their journey with HubSpot—but genuinely help their businesses thrive.

The role involves reimagining what's possible with database automation through rigorous experimentation, creative program development, and data-driven optimization of our existing nurturing foundation. AI will be central to your success—from personalizing messaging at scale to enriching contact data and testing which content drives engagement.

In this role, you would own the strategy, execution, and reporting for programs that include:

• Building and optimizing nurturing programs via automated workflows for our entire lead and free user database, and transforming them into active, engaged prospects
• Developing sophisticated segmentation strategies to deliver highly relevant, personalized experiences across our existing database
• Leveraging AI for data enrichment, content recommendations, and message personalization to maximize engagement and conversion rates
• Partnering with content teams to develop comprehensive nurturing strategies that support new product launches and offerings
• Continuously experimenting with new formats, timing, content approaches, and automation triggers to maximize engagement and conversion rates

We are looking for someone who:

• Thrives in a fast-paced, experimental, test-and-learn environment and isn't afraid to challenge existing assumptions
• Is highly data-driven with the ability to identify trends, uncover insights, and translate findings into actionable program improvements
• Brings fresh, creative thinking to reimagine what database nurturing can accomplish
• Has deep empathy for the contact experience and understands how to guide prospects through their journey thoughtfully
• Excels at managing complexity – coordinating multiple programs, audiences, and experiments simultaneously
• Is energized by the opportunity to make a significant impact on HubSpot's demand generation engine

You should have the following skills or experiences:

• Strong experience in email marketing and marketing automation with proven results that go beyond traditional email engagement
• Comfort with ambiguity and the ability to build programs from the ground up
• Experience leveraging AI for personalization or data enrichment 
• Experimental mindset with experience designing, running, and analyzing growth-focused experiments
• Comfort with ambiguity and the ability to build programs from the ground up
• Data analysis skills and the ability to derive actionable insights from complex datasets
• Understanding of B2B SaaS customer journeys and sales processes
• Strong project management and collaboration skills

Nice to have:

• Experience working with large-scale database marketing programs
• Experience with HubSpot or similar marketing automation platforms
• Familiarity with AI-powered marketing tools