Senior Brand Marketing Specialist

Redwood Credit Union is seeking a dynamic Senior Brand Marketing Specialist to lead brand strategy, creative direction, and integrated media campaigns that inspire trust and drive growth. If you're passionate about storytelling, brand building, and making a meaningful impact in the community—this is your opportunity.

Key Responsibilities

Brand & Creative Leadership:

o   Develop and enforce brand guidelines across all channels.

o   Act as the brand steward, offering strategic guidance to support high quality brand expression and communications.

Brand Campaign Development:

o Support the planning and rollout of brand campaigns that increase visibility, strengthen brand affinity, and promote Redwood Credit Union’s unique value. 

o Drive creative briefs, timelines, and execution for high-impact brand campaigns.

o Monitor campaign effectiveness and provide actionable insights and recommendations to optimize impact. 

o Help support an ongoing influencer program working with the social team and agencies to drive trust and preference for RCU in our markets. 

Media Strategy:

o   Lead media planning and buying media across TV, digital, radio, and more.

o   Manage agency relationships, media budgets, schedules, contracts and placements with focus on maximizing ROI.

Tell Member Stories: 

o Lead our Member Testimonial Program to create emotionally resonant content.

o Curate and manage a content library while tracking performance and engagement metrics.

Collaborate & Influence: Work cross-functionally with internal teams, agencies, and influencers.

Join us and discover why you'll love working at Redwood Credit Union!

ABOUT REDWOOD CREDIT UNION (RCU):

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.

As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all. 

Why work for Redwood Credit Union?

•  29th largest credit union in the U.S. and the largest financial institution based in the North Bay

•   Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial

• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"

•   Recognized by Newsweek as one of "America's Best Credit Unions 2024"

•   Recognized by Forbes as one of “America’s Best Small Employers 2023" 

•   Voted Best Places to Work in the North Bay 20 years in a row

•   World-class Employee Engagement scores

•   Rated Superior in Service by more than 90% of Members, surveyed by SF Gate

•   Industry leading Net Promoter Scores across the U.S.                                                    

• Brand stewardship experience

• Integrated media expertise

• Strong creative acumen and campaign management experience

• Skilled in balancing creative branding with data-driven approaches

• Collaborative, with strong communication skills

• Influencer and content management experience

• Strong expertise in integrated marketing strategy, media planning (traditional and digital), and brand governance

• Proven project management and cross-functional collaboration skills

• Proficiency in media planning tools, analytics platforms, and creative systems

• Familiarity with the Bay Area media landscape and a passion for Redwood Credit Union’s mission are a plus

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, or related field and a minimum of five years’ experience in brand marketing, media strategy, or campaign management. Financial or consumer brand experience is preferred.

Compensation: Base starting range: $91,520 to $120,573 annually commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Redwood Credit Union offers a robust benefits package to our eligible employees including:

•  Competitive medical, dental, and vision insurance, mental health offerings

•  Employee performance incentive plan

• Salary Advancement– Merit increase based on performance

• 401(k) program with employer match

• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU Discounts and Perks:

• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans

• RCU employees are eligible for a 1% discount on all recreational or boat loan products

• 2% discount off Visas and LOC Loans through RCU

• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.

• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.

• 0% interest on garment, fitness, or home office equipment loan of up to $500

• 100% financing for employee purchased homes!

Physical Requirements:

• Ability to stand, bend, stoop, sit, walk, twist, and turn.

• Ability to lift up to 15 pounds.

• Ability to use a computer keyboard and calculator.

• Work environment is indoors; majority of the time is spent sitting at a desk.

*Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position. 

Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET. 

                                                  We are an Equal Opportunity Employer