Marketing Manager - Oncology - job 1 of 3

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

As part of the IMBRUVICA marketing team, you will lead and execute healthcare provider (HCP) marketing tactics for the Chronic Lymphocytic Leukemia indication. Examples of responsibilities include developing non-personal brand strategy, executing HCP omnichannel tactics and media, synthesizing large quantities of data and recommending analytics/analysis to identity strategic opportunities for the brand and managing the HCP promotional budget.

In this role, you will collaborate with co-promote partners, agencies, and cross-functional stakeholders (Finance, Medical, Legal, Regulatory, and APEX) to deliver impactful HCP marketing initiatives. You will oversee monthly omnichannel performance, leveraging insights to continuously optimize non-personal promotion and media initiatives to drive measurable results for HCP promotion.

Success requires strong collaboration, relationship-building, and communication (oral and written), as well as the ability to persuasively present to customers, sales teams, partners, and senior leadership. Candidates must thrive in a fast-paced environment, deliver high-quality results, and foster strong partnerships to drive business objectives.

This is an excellent opportunity to join a high-performing team making a meaningful difference for patients.

Responsibilities:

· Non-personal promotion strategy development and execution

· Lead designated workstreams with Agency partners and other key stakeholders for strategic planning and execution

· Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives

· Evaluate the effectiveness of omni-channel performance, report monthly on key metrics, and optimize yearly media plan to ensure positive return on investment and achievement of brand objectives

· Utilize marketing skills to lead the creative development and deployment of insight-driven, channel-specific, and personalized content

· Effectively communicate the strategy and objectives of your work to internal cross-functional partners and media agency to drive brand business objectives

· Work with internal cross functional groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material

· Identify problems proactively and conceptualize solutions using creativity and innovation

· Consistently manage multiple projects to deliver high-quality work product in a timely fashion

· Support oversight of HCP Promo Budget

Candidates will be hired at a level commensurate with experience. 

· Bachelor's Degree in related field, MBA preferred

· Marketing experience with proof of building proficiencies in omnichannel marketing

· Experience in tactical planning and track record of effective execution

· Knowledge of the health care and pharmaceutical industry, Oncology experience preferred

Preferred Qualifications:

· Experience in direct-to-physician marketing preferred

· Excellent communication (oral, written, and presentation) and interpersonal skills

· Strong planning, project management, and organization skills, attention to detail, execution, and follow-through

· Robust communication skills (oral and written) with the ability to make persuasive presentations to customers, agencies, partners and senior leadership

· Ability to work with colleagues, internal cross functional teams (Legal, Regulatory, Medical and Project Management) to bring new field resources to market

· Financial/budgetary experience preferred

· Ability to appropriately prioritize and execute multiple critical issues and projects

· Managing agency & 3rd party relationships

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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