VP Marketing (NYC or Berlin based)

What is Leapsome?

Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike.

Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement.

Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market.

It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work!

Your opportunity:

We’re looking for a strategic and hands-on marketing leader – based either in NYC or Berlin – who wants to build an AI-first marketing strategy and team to unlock the next phase of Leapsome’s growth. You are a high-output, low-ego operator who leads with clarity, urgency, and empathy—and you thrive in fast-moving environments.

Reporting directly to our Co-CEO, Jenny Podewils, you’ll build and scale an AI-first marketing organization that drives momentum, market share, and revenue impact. This is a unique opportunity to shape strategy while staying close to execution—elevating our global presence in a dynamic and competitive space.

You’ll bring sharp focus, creativity, and a deep passion for growth marketing, while enabling your team to move fast and make bold decisions—powered by AI, data, and a shared sense of purpose.

What is your job:

• Reimagine Marketing for the AI Era: Architect and champion AI-powered marketing strategies, tools, and automation across our entire tech stack—supercharging efficiency, velocity, and ROI.

• Design Market-Focused Campaigns: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness, pipeline growth, and measurable revenue success.

• Own Product Marketing & Messaging: Define compelling positioning, highlight differentiators, and shape narratives that resonate with HR and G&A leaders.

• Bridge Across Functions: Collaborate closely with Product, Sales, and Customer Success to align marketing initiatives with roadmap priorities and growth objectives.

• Partner for GTM Excellence: Team up with Sales to uncover new opportunities, create AI-infused messaging, and maximize account penetration.

• Accelerate Demand Gen: Own multi-channel campaigns and leverage data-driven, AI-enhanced automation to fuel customer acquisition, conversion, and retention.

• Drive Brand & Thought Leadership: Develop thought leadership content and public-facing initiatives to establish Leapsome as a market leader in HRTech.

• Scan & Shape the Market: Monitor global HRTech trends, assess competitive positioning, and evolve marketing strategy to stay ahead.

• Build & Lead an AI-First Team: Define and execute a hiring strategy, build a top-tier global marketing organization across digital, content, field, and partner marketing, and cultivate a high-performance, growth-minded culture.

Who are we looking for:

• You bring hands-on AI fluency and have successfully embedded AI- tools and agents into marketing workflows for faster decisions and improved scalability.

• You’ve streamlined tech stacks to drive growth and eliminate complexity.

• You’ve held senior marketing leadership roles in B2B SaaS—ideally in HRTech or adjacent verticals.

• You have a track record of scaling $30M → $100M+ ARR and activating SMB/Mid-Market GTM plays.

• You understand HR and G&A decision-making, and know how to speak to SMB buyers.

• You’re an expert in brand transformation—either building fledgling brands or leading rebrands to industry prominence.

• You excel at product messaging, competitor positioning, and bringing innovative offerings to market.

• You have a data-first marketing mindset, with proven success in demand generation and revenue predictability.

• You’ve built and inspired world-class marketing teams, fostering collaboration, experimentation, and consistent growth.

Benefits

• Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025

• Teammates: Join a diverse and international team of talented, smart, and kind people

• Feedback and recognition: We value feedback exchange and celebrating successes — big and small

• Hybrid model: Enjoy our hybrid model by working from home or in our office (2 days per week) with a comfortable work-from-home budget

• Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year

• Vacation: Take 30 vacation days every year, plus public holidays

• Parental leave: Up to 6 weeks of 100% paid parental leave and an additional 6 weeks of paid leave for the birthing parent

• Competitive package: Competitive salary, benefits, and a pre-IPO equity package

• Financial wellness: Employer-sponsored 401(k), plus access to Origin, a financial wellness tool for your financial planning, advising, and support

• Health care: Robust medical, dental, vision, and life and disability insurance plans. Additional perks include One Medical, telehealth services, and access for employees and dependents to a healthcare advocacy team.

• Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness 

• Wellness: Stay active and healthy with our company-sponsored wellness benefits

• Learning and development: Develop your skills with a $2,000 annual development budget and dedicated time for learning

• Commuter benefits

Expected Compensation: $ 250,000 to $ 320,000 + Bonus + VSOP

For compensation, we set standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. We share base salary ranges on all US job advertisements to comply with local legislation and provide greater transparency to candidates. This role will be eligible for additional compensation through bonuses and stock options.

Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise.

Leapsome’s values

We stay true to our values in everything we do at Leapsome. 

• Seek impact — What brought us together is the desire to make work fulfilling for everyone. We’re like-minded in that we seek out and hold ourselves accountable for the impact we want to have in this world.

• Listen & learn — We thoroughly and genuinely seek understanding. It helps us to constantly grow together and learn from each other as well as from our customers and partners.

• Challenge the status quo — We regularly challenge ourselves. We don’t walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.

• Take ownership & pursue excellence — We’re a group of smart and dedicated people, and we trust each other to truly own our work. We’re not afraid of high expectations as we strive for excellence.

• Be honest & transparent — We’re honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care.

• Be kind & humble — We are more than just colleagues — we genuinely care for each other. We give each team member the appreciation they deserve and the support they need. We have no interest in serving our own ego.
  
  

Excited to be part of Leapsome? 😊

Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙

A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you?

We look forward to getting to know you!

You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor ✨✨✨ Kununu✨✨✨

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Help us make work fulfilling for everyone!

At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together.

Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive.

Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!