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Digital Sales Planner - job 1 of 8

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

As a Converged Digital Sales Planner, you will be responsible for developing linear and digital media plans while supporting the sales team in managing day-to-day agency and client relationships.

You will help drive sales processes that align with company revenue goals. This role is part of NBCUniversal’s highly motivated Digital Ad Sales team, where strong account management, relationship building, and a focus on customer satisfaction are essential to success.

Duties and Responsibilities: 

  • Team up with Account Directors to understand agency/client goals and objectives and brainstorm solutions
  • Accountable for campaign results and providing clients with strategic and tactical guidance to achieve marketing objectives
  • Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives
  • Work with all internal departments (Ad Ops, Marketing, Research, Management, Planning, Inventory, Sales, etc.) on the development and implementation of client campaigns
  • Create media plans that meet customer needs and maximize revenue for NBCUniversal
  • Work closely with Planning Manager to tactically drive company-wide goals and improve operational sales process
  • Manage client relationships and deliver superior customer service
  • Liaise with Ad Ops to ensure campaigns go live as expected
  • Communicate with internal teams across planning, inventory, DSRs, ASRs, and Ad Ops to ensure campaign performance and help coordinate any needed escalations or resolutions with sales/client
  • Ensure post-campaign research studies are properly coordinated, where applicable
  • Deliver campaign recap to ADs and/or clients summarizing performance
  • Coordinate with Account Directors on development of renewal strategies based on client/program insights

Qualifications

  • Four year degree (B.A.,B.S) or equivalent experience
  • 1+ years of experience in linear and/or digital media planning or client service role
  • 2+ years of project media related projects

Desired Characteristics:

  • Demonstrates project management skills
  • Digital & Linear media Industry experience preferred
  • Well-organized and attention to detail
  • Strong computer skills, especially in Excel, PowerPoint, and Word
  • Ability to multi-task in a fast-paced environment
  • Ad Serving software and tracking knowledge is a plus
  • Strong analytical and creative skills
  • A strong ability to perform independently and proactively while working in a team environment
  • High energy and teamwork mentality is a must

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $70,000-$75,000. This position is sales incentive compensation eligible.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$72500 / YEARLY (est.)
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$70000K
$75000K

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
August 29, 2025
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