Trade Show & Event Marketing Manager

Description

Reports to: VP of Global Sales & Event Marketing
Location: Seattle, WA
FLSA Status: Exempt
Type: Full-Time

About MiiR:

Founded in 2010 in Seattle, MiiR is a design-forward brand creating premium products—from stainless steel drinkware and coffee tools to everyday gear and apparel. Rooted in sustainability and function, we partner with like-minded companies, nonprofits, and retailers to bring thoughtful, custom-branded solutions to life.

MiiR is independently owned and operated and proud to be a Certified B Corporation, The Climate Label Certified brand, Certified Evergreen company, and member of 1% for the Planet. To date, we’ve donated over $5 million, supporting 200+ nonprofits and empowering 115,000+ people in 26 countries through clean water, health, and community projects.

About the Position: 

The Trade Show & Event Marketing Manager is responsible for building the strategic vision and execution of MiiR’s global event marketing initiatives along with relevant sales and creative team members. This role drives brand awareness, customer engagement, and sales growth by overseeing all trade shows, sponsorships, internal connection moments and consumer-facing events, while ensuring seamless integration with sales and creative strategies. The role combines strategic planning with hands-on execution, managing both internal teams and external vendors to deliver impactful event experiences. This job will require 20-30% travel. 

Responsibilities:

Strategic Planning & Leadership

• Develop and lead the strategic direction for MiiR’s global event and trade show sales initiatives in coordination with the sales team.
• Align event marketing strategy with company-wide brand and revenue targets.
• Manage the global events calendar, including trade shows, retail activations, and consumer-facing events working closely with Sales + Marketing Manager.
• Support cross-functional collaboration with internal teams and external partners to ensure alignment across brand, operations, and sales.

Event Execution & Logistics

• Oversee the planning and successful execution of 10+ annual trade shows (domestic & international), 10+ consumer-facing events, numerous assisted partner events and occasional internal activations.
• Lead full-cycle event execution including: venue selection, contract negotiation, permitting, signage, A/V, catering, transportation, merchandising setup, staffing, and day-of coordination.
• Supervise all event logistics, timelines, and deliverables, ensuring consistency and excellence across all touchpoints.
• Manage on-site activations and delegate responsibilities to team members, including direct report(s).
• Ensure all legal, insurance, and regulatory compliance requirements are met.  

Marketing & Promotion

• Coordinate with Sales and Brand + Creative for event collateral production and brand presence.
• Work closely with brand, creative, and content teams to develop pre-event buzz, live social coverage, and post-event storytelling.

Performance Analysis & Reporting

• Define, track, and analyze event metrics such as attendance, engagement, revenue, and ROI.
• Lead post-event debriefs and evaluations, identifying improvements for future events. 
• Provide data-driven insights and regular reporting to internal stakeholders.  

Budget Management + Vendor Relations

• Create, manage, and reconcile event and trade show budgets.
• Negotiate vendor agreements, monitor invoicing, and manage cost control across all events.
• Foster excellent communication and relationships with vendors, contractors, and venue contacts.
• Maintain a high standard of professionalism and service to partners and event attendees.  
  

Requirements

Qualifications & Skills:

• 5+ years of experience managing large-scale and small-scale events (experience with events of 250+ attendees preferred).
• Proven success in project management: creating scopes, timelines, tracking metrics, and post-event analysis.
• Experience working with event vendors including rental companies, venues, A/V, catering, and print houses.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Exceptional interpersonal and communication skills, with a collaborative mindset.
• Budgeting experience with attention to cost efficiency and negotiation.
• Proficient in Microsoft Office (Outlook, Word, Excel); experience with project management and CRM platforms is a plus (Asana, Hubspot). 
• Willingness to work extended hours and travel as needed.

Compensation Philosophy: 

At MiiR, we strive to offer competitive, equitable pay paired with meaningful benefits, flexibility, and a mission-driven culture. Our salary ranges are thoughtfully benchmarked to reflect our size, stage, and values as an independently owned, Certified B Corporation.

The salary range for this role is $75,000-$95,000. New hire salaries typically fall between the range minimum and midpoint, depending on job-related skills, experience, and expertise as assessed during the interview process.

Core Benefits:

• 100% employer-paid medical, dental, and vision insurance for eligible employees
• 401(k) with company match
• Generous paid parental leave
• Flexible time off policy
• Monthly cell phone stipend
• One-time home office setup stipend

Work-Life Perks:

• Hybrid work environment with flexibility and trust
• Discounts on MiiR products + pro deals with top outdoor brands
• Work with a Certified B Corp committed to sustainability, community impact, and thoughtful growth

Inclusion at MiiR:

At MiiR, we’re committed to building an inclusive workplace where diverse backgrounds, and experiences are welcomed and valued. We believe equity and representation strengthen our team, our impact, and the communities we serve.

MiiR is an equal opportunity employer. We encourage all qualified candidates to apply—especially those who bring new perspectives to our work and mission.