Sr Marketing Associate - Brand (Barbie)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The fashion doll who started it all, Barbie, is a world-wide phenomenon and a leading global franchise. The Barbie Global Brand Marketing team sets the global brand strategy and develops marketing plans for regional teams to execute in market. We are seeking a Senior Marketing Associate dedicated to supporting Barbie’s parent engagement and social impact initiatives.

The Opportunity: 

This role supports the Manager, Global Brand Marketing, with a focus on developing and executing marketing strategies and launch plans that engage shoppers, foster meaningful connections with parents, and advance Barbie’s social impact mission.

What Your Impact Will Be: 

Campaign Development & Execution

• Partner with the Manager, Parent & Social Impact Initiatives, to build global marketing plans aligned with Barbie’s brand purpose and key social impact pillars.
• Develop compelling marketing decks and communications to inspire and inform cross-functional partners and regional marketing teams.
• Conduct ongoing analysis of initiative performance, providing insights to refine strategies for maximum parent engagement and measurable social outcomes.
• Contribute to the creation of marketing strategies and tactics grounded in consumer insights, parent needs, and societal trends.
• Stay informed about industry best practices, social responsibility trends, and competitor programs to identify new opportunities for Barbie to lead in positive change.

Cross-Functional Collaboration

• Collaborate closely with global product development, corporate social responsibility, PR, regional marketing, and other stakeholders to ensure seamless execution of parent- and impact-focused campaigns.
• Partner with the global product marketing team to assess the brand and social ROI of programs, building recap reports with measurable outcomes.
• Act as a liaison between the brand marketing team and other departments to align objectives, share insights, and maintain consistent communication.
• Cultivate strong relationships with internal and external partners to drive collaboration and ensure a unified approach to advancing Barbie’s brand purpose and engaging with parents/shoppers.

Project Management

• Support the end-to-end project management of parent engagement and social impact campaigns, from concept development to execution and impact measurement.
• Maintain operational excellence through clear communication of current and upcoming global marketing needs to cross-functional and regional teams.
• Align with partners to track project timelines, ensuring all deliverables are met on schedule and within budget.
• Distribute campaign materials, collect feedback from stakeholders, and consolidate responses for actionable improvements.

What We’re Looking For: 

• Bachelor's degree in Marketing/Business/Communications or related preferred
• Minimum of 3 years Marketing experience
• Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
• Must be comfortable presenting to large audiences 
• Demonstrated leadership, project management and strategic thinking skills
• Ability to handle a high volume of work while maintaining accuracy and attention to detail
• Strong time management, planning and project execution skills
• Computer proficiency: MS Excel, Word, Outlook, PowerPoint
• Studio/entertainment industry experience preferred
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $90,000 and $111,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy