Manager, Omnichannel Retail Marketing (Target)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel is seeking a Marketing Manager based here at our worldwide headquarters in El Segundo, CA on our Target Omnichannel Retail Marketing Team.  This position will lead the strategy & development of the Target Omnichannel Retail Strategy and manage the day-to-day operations on behalf of the Dolls category.  This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand & US Marketing, Shopper Insights, PR, National Media, Creative Services, etc.), Target (Buyers, Planners, Marketing/Merchandising, Media Group, etc.) and Licensors.

What Your Impact Will Be: 

Strategy/Planning

• In partnership with the Sales counterparts, strategize, socialize, and develop full-year strategic growth marketing/promotional plans for Dolls on the Target account by collaborating with Marketing and licensor/outside vendors.  These promotional plans are focused with a digital-first lens but executed across both channels.
• Champion activation of innovative Initiatives on Target which will drive business revenue, growth, and stimulate shopper engagement
• Fully manage promotional pitches in coordination with sales leads to the retail buying team; setting strategy and providing cohesive story for category activation
• Influence the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Insights, Marketing and Finance. This includes the development of account strategies, demand generating marketing programs, business planning calendars, leading marketing meetings and profitability analysis.
• Manage customized/exclusive product requests for the account to drive incremental volume via meaningful differentiation.  Lead costing analysis for customized product and promotions.
• Leads Retail Marketing portion of customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations. Develops omni-channel marketing activities and plans including managing retail media strategy, assists in asset/content coordination to positively impact online/in-store sales, profitability and customer experience across the account.
• Drive in-store and online merchandising initiatives based on insights and collaborations with Sales, Marketing and Target Merchandising

Analytics

• Seeks out new or leverages all possible existing data to perform deep-dive analysis and identify account business opportunities and track omni-channel marketing levers ROI/KPIs
• Completes full analysis of promotional programs throughout their life cycle including development, justification and expected return based on sales/POS and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders and influences for future programming
• Manage promotional database for the category and tracking of yearly promotions through online platform. Ensure accuracy of data in partnership with team analyst
• Develop and maintain a 12-month promotional calendar of Target activations

Relationship Management

• Manages the relationship with the licensor, present omni-programs and retailer specific initiative in order to maximize the partnership at retail
• Work with sales counterpart in preparation of planning meetings with the customer; formulate presentation and strategy
• Maintains excellent relationships with key account stakeholders (Marketing, Digital/Media team, etc.), to influence and maximize promotional opportunities.
• Liaison with internal content team to support internal Target Scorecard/Dashboard metrics/processes.

What We’re Looking For:

• Bachelor's Degree required in Business, Marketing or related field. (MBA preferred)
• Minimum of 8 years’ experience (6 with MBA) in marketing, sales, eCommerce, business planning, category management, or related field.
• Advanced business acumen with pulse on current state of the business and go forward strategy
• Proven Shopper Marketing and/or project management experience, including developing effective promotional calendars, activating sales programs, and measuring results.
• Proven selling and negotiation skills
• Experience working with top US retailers preferred, but not required
• Experience with Price and Feature Promotion Execution in eCommerce Channel
• Possess complex problem-solving techniques/skills
• Advanced analytical skills necessary for profitability analysis and ROI projections yet also a creative thinker
• Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers' management, senior management, marketing, sales and outside vendors.
• Understanding of trade promotion strategies with exceptional planning and organizational skills.
• Team Leader that can forge and maintain strong relationships with stakeholders
• Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management
• Strong knowledge of MS Office with emphasis in Excel and Power Point.
• Resilient - needs to demonstrate optimism and passion to continually focus and achieve goals.
• Goal-oriented and highly strategic
• A willingness and flexibility to travel

Personal Attributes Required

• Passion for pop culture/current trends
• Creative
• Resilient, self-motivator
• Collaborative
• Positive, can-do spirit
• Analytical
• Emotional Intelligence
• Speed
• Communication
• Accountability
• Strategic
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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