Vice President of Marketing

Join Tithe.ly, We’re on a Mission 

We’re a fully remote, vertical SaaS fintech company with a mission to serve the local church. We have more than 50,000 customers around the world, and provide a suite of products that includes donation processing, a CRM to manage member data, communications tools like SMS, email, websites and a mobile app, event management, and volunteer management. Our products are easy to use and affordable for churches of all sizes so that pastors and church administrators can simply serve.

The Vice President of Marketing is responsible for developing and executing Tithely’s marketing strategy to drive awareness, acquisition, and adoption across our suite of church technology products. Tithely is a product-led growth focused SaaS business that supports churches of all sizes. This person’s goal is to drive efficient growth by partnering with Sales and by sending prospects through a self-service adoption journey. 

This leader will oversee and unify demand generation, product marketing, content, brand, events, etc and build a high-performing team that delivers measurable growth. They will guide both functional leaders and individual contributors to ensure clarity, creativity, and alignment with company revenue goals.  

The ideal candidate is a strategic, data-driven, and mission-minded leader who can scale systems, develop people, and directly link marketing performance to company growth in a product-led environment. They will have a strong background in demand generation (across organic, paid top of funnel).

Primary Responsibilities of the Role

1. Accelerate Lead Generation and Trial Conversion

• Partner closely with the Chief Revenue Officer, Director of Demand Generation, Sales leader, and Growth Product Manager to align marketing strategies with pipeline and revenue goals.

• Oversee the full marketing funnel, from awareness to paying customer. Create high-quality leads, nurture prospects, and partner with Growth to drive trial sign-ups and a first-time use experience that converts trials into paying customers.

• Drive product-led growth (PLG) strategies that increase trial adoption, activation, and expansion across the Tithely product suite.

• Collaborate with Product leadership to enhance in-product cross-sell and lifecycle marketing that deepens customer adoption.

• Support Tithely’s move up market with lead generation strategies like account-based marketing, webinars, and events to increase inbound demand from mid-sized and large prospects.

2. Lead Strategic Marketing Planning

• Translate company strategy into actionable go-to-market plans and integrated campaigns across digital, product, and event channels.

• Leverage data and insights to optimize spend, forecast results, and inform leadership decisions.

• “Test and Learn” mindset and practices that increase conversion rates and ROI of marketing assets.

• Create operating mechanisms that increase speed of execution and accountability, while also building a team culture of excellence and collaboration.

• Partner cross-functionally with Product, Sales, Growth, and Customer Experience to deliver cohesive, outcome-oriented programs that drive measurable business results.

3. Elevate Brand, Storytelling, and Events

• Activate Tithely’s “Simply Serve” brand positioning, ensuring authentic alignment with our mission to serve the Church.

• Oversee creative direction, messaging, and content strategy that fuels brand awareness, thought leadership, and SEO performance.

• Lead the strategy and execution of events, webinars, and community initiatives that expand Tithely’s influence and brand recognition within the global church ecosystem.

• Ensure a consistent, compelling narrative across all marketing touchpoints, from digital campaigns to customer stories.

• Manage agency relationships and partnering with them to increase brand awareness

4. Build and Develop a High-Performing Team

• Lead and mentor the marketing department, including functional leaders and individual contributors across all disciplines.

• Design structure, processes, and systems to increase efficiency, accountability, and clarity.

• Foster a culture of creativity, collaboration, and data-driven decision-making rooted in Tithely’s mission and values.

• Establish clear metrics for success and coach teams to deliver measurable impact.

A successful candidate will: 

• Drive Results - Has a strong bottom-line orientation and consistently achieves results, even under tough circumstances.

• Ensure accountability - Acts with a clear sense of ownership.  Establishes clear responsibilities and processes for monitoring work and measuring results.

• Be Resourceful - Secures and deploys resources effectively and efficiently.  Marshals resources (people, funding, material, support) to get things done.

• Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.

• Be Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

• Manage Complexity - Making sense of complex, high quantity, and sometimes contradictory information to solve problems effectively. Ask the right questions to analyze situations accurately.

Required:

• Proven ability to scale paid advertising efficiently

• Experience optimizing a conversion funnel

• Experience with product-led growth (PLG) strategies, including driving user acquisition, activation, and retention through multiple products and brands.

• Experience setting up, managing, and optimizing paid advertising campaigns across digital channels including Adwords and Meta with and without the support of external agencies.

• Understanding of SEO best practices and experience implementing strategies to improve organic search performance.

• Experience with A/B testing, conversion optimization, and performance measurement of digital marketing campaigns.

Office Requirements: 

• We are a fully distributed team (100% remote) with travel required various times per year.

• A stable work environment with designated workspace and access to high-speed internet.

• US-based and legally able to work full time in the US. Sponsorships are not available at this time.

The starting base salary for this position is $187,000- $232,000. In addition to a competitive base salary, this role may include an additional variable compensation component aligned with individual and company performance.

Benefits

Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need. 

Tithe.ly is an Equal Opportunity Employer

Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.