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Sr. Director, Product Marketing

MasterClass is a leading streaming platform offering access to renowned experts across diverse fields. They seek a seasoned Sr. Director of Product Marketing to build and lead their product marketing function, shaping strategy and driving cross-functional initiatives to enhance user engagement and product growth.

Skills

  • Strategic leadership in product marketing across multiple product portfolios.
  • Strong commercial acumen with experience partnering across Product, Marketing, Research, and Finance.
  • Exceptional communication and stakeholder management abilities.
  • Expertise in market segmentation, customer insights, and competitive analysis.
  • Ability to design and implement operational frameworks for prioritization and feedback.
  • Experience leading high-impact marketing campaigns and product launches.

Responsibilities

  • Lead creation and development of Product Marketing function, establishing frameworks and best practices.
  • Develop and implement product marketing strategies to drive acquisition, engagement, and retention.
  • Collaborate with Research, Data, Product, Marketing, and Finance teams to align on strategy and execution.
  • Lead creation of high-impact, multi-channel marketing campaigns leveraging insights and data.
  • Shape go-to-market approach, multi-product positioning, and messaging with a cross-functional lens.
  • Build and mentor a high-performing product marketing team with strong culture and accountability.
  • Establish operational excellence through scalable processes for launch readiness and performance tracking.

Education

  • Bachelor's degree required; advanced degree preferred.

Benefits

  • Equity participation
  • Comprehensive medical, dental, and vision coverage
  • Flexible paid time off (PTO)
  • Accommodation for individuals with disabilities
  • Diverse and inclusive workplace environment
To read the complete job description, please click on the ‘Apply’ button
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CEO of MasterClass
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David Rogier
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Average salary estimate

$260000 / YEARLY (est.)
min
max
$240000K
$280000K

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MasterClass is a world renowned American online education subscription platform that provides subscribers with the insights, tools and lived experiences of the world’s best and brightest individuals.

4 jobs
MATCH
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BADGES
Badge ChangemakerBadge Diversity ChampionBadge Rapid Growth
CULTURE VALUES
Collaboration over Competition
Growth & Learning
Transparent & Candid
Mission Driven
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$240,000/yr - $280,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
July 23, 2025
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