Product Marketing Manager

We are a fast-growing Series A startup building cutting-edge technology to revolutionize cloud development processes and support highly efficient dev&test feedback loops. We’ve closed our last $25mil round in Q4 2024, led by Notable Capital, CRV and Heavybit.

At its core, LocalStack provides a high-fidelity emulator and local cloud development platform. Imagine developing cloud applications and data pipelines entirely on your local machine within a lightweight cloud sandbox, running in Docker!

Our mission is to empower developers to rapidly build and test their cloud applications, allowing for a more enjoyable dev experience, and saving valuable time and resources.

LocalStack has a large and active open-source community (57k+ stars on GitHub) with over 100k active users worldwide and 290M+ downloads to date. Our customer base ranges from SMBs to Global Fortune 500 companies.

We are sustainably growing our globally distributed team across sectors

LocalStack is headquartered in Zurich/Switzerland 🇨🇭, with a main engineering office in Vienna/Austria 🇦🇹 and remote team members from 🇺🇸the US, 🇫🇷FR, 🇬🇧UK, 🇨🇦CA, 🇪🇸ES, and many more countries.

👉Check our Notion Candidate Handbook and our GitHub!

✅ What you will be working on/responsible for

• Identify, maintain, and align our GTM teams on the buyers who benefit most from LocalStack’s products and the messaging needed to convert them to customers.
• Analyze data on users, sales activity, marketing activity, and other key inputs to validate buyer personas, reinforce messaging, and draw other valuable insights.
• Develop easy-to-use internal documentation defining the target buyer personas that includes all information needed for effective marketing and sales campaigns.
• Develop easy-to-use internal materials defining go-to-market messaging to help sales connect with and convert target buyer personas into customers.
• Develop engaging content to help prospective customers move through the buyer’s funnel faster and more efficiently, such as blog articles, webinar and event sessions, case studies, ROI calculators, and white papers.
• Proactively lead a continuous enablement program to equip GTM teams on messaging and marketing resources and collect feedback on the resources needed to generate revenue.

✅ Experience we expect you to bring to the role

• Experience creating engaging content without significant reliance on a copywriter or editor
• Experience in devtooling, cloud infrastructure, dev API, databases or adjacent spaces
• Strong experience working in collaboration with sales teams and supporting the sales and marketing funnel
• Strong experience delivering effective presentations to internal and external stakeholders

🌱 Values we hold in LocalStack

• Care: we create with compassion. We prioritize empathy and understanding in every interaction. By genuinely caring for our team, customers, and community, we create an environment where people thrive and impactful work flourishes
• Ownership: we own the outcome. We take responsibility for our work and are passionate about its impact. We foster autonomy, inspire ambition, encourage ownership, and empower everyone to unlock their potential and make an impact.
• Openness: we build trust together. We build trust through open communication and honest feedback. By sharing ideas and embracing diverse perspectives, we create stronger, more connected teams that work toward shared goals.
• Courage: we dare to innovate. We embrace bold challenges and take calculated risks to move the needle. We step outside our comfort zones, experiment fearlessly, and turn setbacks into springboards for growth.
• Excellence: we chase the extraordinary. We chase excellence by pushing boundaries and delivering results that go beyond the ordinary, constantly raising the bar and striving for greatness in everything we do. Excellence is not just the outcome, itʼs how we approach every task with purpose, passion, and a commitment to delivering exceptional value.

🎁 Benefits

• Fully remote
• Competitive salary
• Unlimited PTO
• Private medical insurance and 401k for US based employees
• Annual company retreat
• 2 extra company-wide holidays
• Friendly and inclusive workplace culture (community guilds and online company events)
  

Sounds like a good match?

We'd love to hear from you! Join us in shaping the future of cloud development at LocalStack.

To apply, follow the LI application process or apply on our career page. Make sure to include a short motivation outlining why you are the perfect candidate for this role.

If your profile looks like a good match, will be in touch to organize further steps within 2 weeks.

Please note, that due to a high volume of candidates, we cannot offer personalized feedback to each candidate.

For US based candidates: The estimated OTE for this role ranges from $125,000 - $150,000 based on experience. Actual compensation may deviate from this range based on skills, experience, and qualifications.