First Fleet, Ticketing Director

Job Summary:

About First Fleet Concerts

First Fleet Concerts, a joint venture partnership with Live Nation Entertainment, is a leading regional concert promoter based in Des Moines, Iowa, producing live events across theaters, clubs, ballrooms, outdoor venues, and major festivals throughout the Midwest. Our team works with some of the biggest names in live entertainment to create unforgettable fan experiences—from intimate club shows to multi-day outdoor events.

Position Overview

The Director of Ticketing will lead all ticketing operations across the First Fleet organization, overseeing theaters, ballrooms, outdoor shows, and festivals. This role is both strategic and hands-on, responsible for building and executing ticketing and pricing strategies, managing staff, and ensuring seamless collaboration with artists, venues, and partners.

The ideal candidate brings deep experience in theater or arena ticketing, understands dynamic and variable pricing models, and has a track record of driving revenue through data-informed ticketing strategies. Experience with the AXS platform is preferred but not required.

WHAT THIS ROLE WILL DO

Strategy & Pricing

• Develop and implement ticket pricing strategies—including static, tiered, and dynamic pricing—to maximize sales, attendance, and revenue.
• Monitor sales pace, market trends, and secondary market activity to identify repricing opportunities.
• Oversee ticket builds, seat maps, holds, and inventory setup across multiple venues and event types.
• Collaborate with the CEO, talent buyers, and marketing teams on pricing and release strategies for each show.
• Lead post-event analysis of sales performance, pricing effectiveness, and revenue optimization.

Artist, Venue & Partner Collaboration

• Serve as the ticketing representative on artist, agent, and venue calls, providing input on pricing, scaling, and on-sale plans.
• Coordinate with artist teams on VIP programs, presales, and fan club allocations.
• Partner with venues and festival sites to ensure consistent standards across all First Fleet ticketing operations.
• Maintain strong relationships with ticketing vendors, particularly AXS, and other third-party providers.

Operations & Leadership

• Oversee daily ticketing operations and box office functions for all First Fleet events.
• Supervise and develop 1–2 direct reports (club/box office ticketing staff).
• Manage ticketing system configuration, reporting, settlements, and reconciliation.
• Ensure accurate event settlements and reporting for internal accounting and external partners.
• Oversee on-site box office operations during events when necessary.

Analytics & Reporting

• Produce and analyze detailed sales reports, tracking KPIs such as sell-through, average ticket price, and revenue per event.
• Present regular performance summaries and projections to leadership.
• Leverage data to inform pricing, marketing, and forecasting decisions.

Qualifications

• 7+ years of ticketing or box office experience in theaters, arenas, or concert promotion.
• Proven expertise in variable and dynamic pricing or yield/revenue management.
• Strong working knowledge of ticketing platforms (AXS preferred; Ticketmaster, Etix, or similar also relevant).
• Excellent financial, analytical, and data interpretation skills.
• Ability to lead and motivate a small team while managing multiple projects simultaneously.
• Excellent communication and interpersonal skills; comfortable on calls with artists, agents, and venue partners.
• Experience managing ticketing for multi-venue operations, including outdoor and festival events.
• Bachelor's degree in Business, Arts Management, or related field (or equivalent professional experience).

Preferred Skills

• Experience with festival ticketing and large-scale event builds.
• Familiarity with AXS reporting, fan account management, and dynamic pricing tools.
• Knowledge of settlement procedures and tour/artist financial structures.
• Understanding of secondary market dynamics and pricing elasticity.

COMPENSATION & BENEFITS

• Competitive salary commensurate with experience.
• Performance-based bonus opportunities.
• Health, dental, and vision insurance.
• 401(k) plan.
• Paid time off and event travel perks.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

First Fleet strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, First Fleet will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, First Fleet also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  First Fleet will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.