Fast Facts

The Product Marketing Director role focuses on competitive intelligence and strategic decision-making, supporting KnowBe4's Revenue and Channel teams with insights and content to enhance market positioning in the cybersecurity sector.

Responsibilities: Key responsibilities include conducting competitive research, analyzing market trends, collaborating with internal teams, and presenting findings to inform strategic planning.

Skills: Required skills include expertise in competitive intelligence, strong analytical and communication abilities, and proficiency with relevant tools in the cybersecurity field.

Qualifications: Preferred qualifications include a Bachelor's degree (advanced degree favored), over 6 years of relevant experience, and familiarity with cybersecurity concepts and technologies.

Location: This is a remote position open to candidates located in the USA only.

Compensation: $155000 - $160000 / Annually

Remote positions open to the US only.

The Product Marketing Director is responsible for gathering, analyzing, and disseminating critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping KnowBe4 win in the market by supporting our global Revenue and Channel teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing, sales, and corporate strategy.

Responsibilities:

• Conduct continuous competitive research by monitoring earnings calls, analyst reports, third-party tools (e.g., AlphaSense, Crayon, Gong) ,field intelligence and the use of AI to uncover strategic insights that inform deal strategy and sales enablement.
• Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions.
• Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
• Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives.
• Develop and maintain competitive intelligence resources such as competitive battle cards, competitor profiles, and market analysis reports.
• Perform competitive research to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
• Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends.
• Lead competitive win-loss analysis projects, identifying patterns, insights, and actionable recommendations to improve win rates.
• Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.

Minimum Qualifications:

• Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; advanced degree preferred.
• 6+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry.
• Experience leveraging qualitative and quantitative research methods to drive decision-making.
• Demonstrated ability to synthesize complex information into actionable insights and recommendations.
• Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
• Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
• Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
• Proficiency in Google Workspace, competitive intelligence tools (Crayon), and CRM and data reporting platforms.
• Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis.
• Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards.
• Detail-oriented with strong organizational and project management skills.
• Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
• Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
• Comfortable working in fast-paced environment, with a proactive and self-starter mindset.

The base pay for this position ranges from $155,000 - $160,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.

We will accept applications until 8/10/2025.