Program Manager, Events
- 401(k)
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Flexible schedule
- Opportunity for advancement
- Paid time off
- Parental leave
- Vision insurance
WHO WE ARE:
KidStrong is an athletic play program for kids ages 1-11 that uses certified coaches to help kids build the skills they need to become stronger and more confident. KidStrong is growing and we're looking for talented, enthusiastic professionals who are passionate, energetic, and excited to engage with families to make an impact on children's lives.
POSITION OVERVIEW:
The Program Manager, Events role owns the strategy, optimization, and execution of KidStrong’s Events business line (Camps, Parties, Parents Night Out). This role blends product strategy with operational execution to maximize revenue, ensure consistent center performance, and continuously evolve the customer experience.
- Revenue Strategy: Develop pricing models, promotional packages, upsell opportunities and customer acquisition strategies to increase event adoption and grow center-level Non-Recurring Revenue
- Customer Experience: Map and evolve the parent and child event journey, identifying and implementing enhancements to communications, experience, and overall event satisfaction.
- Performance Analysis: Track event KPIs (revenue, NPS, repeat bookings, attendance rates), using insights to drive continuous improvement.
- Innovation: Pilot new event concepts (e.g., themed camps or party add-ons), test results, and roll out successful initiatives system-wide.
- Competitive Insights: Conduct periodic market research to ensure KidStrong’s event offerings remain differentiated and compelling.
- Operational Rollout: Partner with Operations and Training to ensure all centers have clear SOPs, tools, and training for successful event delivery.
- Cross-Functional Alignment: Collaborate with Marketing on event promotions, campaigns, and customer communications.
- Project Management: Lead planning and execution of seasonal events and promotional calendars.
- Center Adoption: Monitor center-level event performance, identify gaps in adoption or execution, and provide coaching or solutions.
- Consistency & Quality: Ensure all events are delivered to KidStrong standards of excellence, creating exceptional experiences that drive repeat bookings.
- Own monthly, quarterly and annual event reporting and budgeting; highlight revenue trends, participation rates, and customer feedback.
- Provide actionable recommendations to leadership for maximizing event performance.
- Forecast event revenue and set targets with Finance and Operations leadership.
You are a smart and eager contributor who enjoys building relationships and solving problems. You have a bias for action, thrive in a coaching culture, and are comfortable giving and receiving direct communication. You have:
- 5+ years experience in product management, program management, or operations, preferably in events, hospitality, or customer service.
- Proven success in pricing strategy, customer experience optimization, and/or growth initiatives.
- Experience in franchising operations, partnering effectively with owners, influencing key strategies and managing compliance requirements.
- Strong project management skills; able to coordinate multiple teams and priorities.
- Analytical mindset with the ability to interpret data and turn insights into action.
- Excellent communication and stakeholder management skills.
- Experience with customer journey mapping, NPS, or other satisfaction metrics (a plus).
- Passion for creating engaging, memorable customer experiences.
Average salary estimate
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