Associate, Copywriter, Marketing, Remote

Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.

As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.

Join our team and create your future.

The Associate, Copywriter, supports the Industry Marketing team by developing compelling, channel-specific copy that brings Huron’s brand and thought leadership to life. This role balances strategic thinking with creative execution, writing content that connects with audiences across the full buyer journey. The Copywriter partners with the Industry Marketing Director and Content Strategists to align messaging, inform campaign strategies, and ensure content is optimized for performance. They are adept at varying voice, style, and messaging based on the industry, company, or target audience, and skilled at interpreting creative briefs to develop concepts for execution.

Key Responsibilities
Content Development
• Write persuasive, conversion-focused copy for digital and multichannel campaigns, including social, email, website, paid social, and paid search.
• Translate industry insights and marketing strategies into dynamic storytelling that resonates with targeted audiences across buyer stages.
• Partner with the Industry Marketing Director to inform and strategize around channel-specific messaging.
Optimization & Performance
• Apply SEO and emerging GEO techniques to maximize visibility and discoverability.
• Support measurement and optimization by contributing to A/B testing strategies and copy refinements based on performance results.
• Collaborate with analytics and digital teams to monitor content impact and integrate insights into future copy development.
Collaboration & Thought Leadership
• Serve as a thought partner to the Industry Marketing Director and Content Strategy team, bringing fresh creative ideas and market trend insights.
• Work cross-functionally with Creative, Digital, and Industry Marketing peers to ensure consistent voice and alignment across all touchpoints.
• Mentor junior content team members in writing best practices and channel-specific approaches.
• Collaborate with the Creative team to develop compelling content narratives that support integrated, multichannel campaigns.
• Apply AI literacy and experience with AI copywriting tools to enhance content development, streamline workflows, and generate new ideas responsibly.
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Qualifications
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4+ years of professional experience in copywriting, preferably within B2B or professional services marketing.
• Proven ability to write compelling, audience-centered copy across channels including digital advertising, email, social, web, and paid campaigns.
• Strong understanding of the buyer journey and ability to tailor messaging to specific stages for engagement and conversion.
• Familiarity with SEO, GEO, measurement, and optimization strategies.
• Experience with A/B testing methodologies to inform content performance improvements.
• Professional portfolio demonstrating creative range and alignment with brand tone (required for consideration).
• AI literacy and experience using AI copywriting tools to improve efficiency and creativity in content workflows.
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Core Skills & Competencies
• Strategic Storytelling: Ability to translate complex ideas into clear, compelling, and engaging copy.
• Multichannel Writing Expertise: Skilled at writing for diverse platforms (web, social, email, paid digital) with an understanding of audience and channel nuances.
• Campaign Alignment: Knowledge of integrated, multichannel marketing campaigns and the role of copy in driving results.
• Creative & Innovative Thinking: Brings forward fresh, audience-focused ideas to enhance impact.
• Optimization Mindset: Understands measurement and performance data to refine content for maximum ROI.
• AI Literacy & Tool Use: Proficiency in using AI writing tools to support copy development while maintaining ethical and brand standards.
• Collaboration & Influence: Works effectively across marketing teams and with senior stakeholders.
• Professional Services Knowledge: Experience in B2B or consulting industries preferred.

Key Responsibilities:

• Manage Education & Research RFP and orals pursuits: Lead the end-to-end pursuit process—from kick-off through submission and client presentation. Coordinate pursuit teams, manage timelines, and ensure strategic alignment and delivery of professional, brand-compliant materials.

• Leverage AI and technology: Use AI-driven tools and data insights to streamline pursuit management, enhance proposal/orals quality, and improve win rates. Identify opportunities to automate, analyze, and optimize content and processes.

• Facilitate strategic deal discussions: Partner with leaders to define win themes, capture differentiators, and incorporate competitive intelligence into pursuit strategies and deliverables.

• Ensure Salesforce data accuracy: Manage workload effectively while maintaining data integrity, compliance, and timely updates in Salesforce to support accurate pipeline tracking and reporting.

• Govern sales content and best practices: Curate, tag, and maintain proposal content in Seismic; help establish review cycles and drive adoption of best practices and tools across the team.

• Drive continuous improvement: Gather feedback, develop tools and training, and champion process improvements to enhance pursuit effectiveness and team performance.

• Assist in triaging requests, aligning support, replying and interfacing with our internal clients on a timely basis.

Related Experience & Core Competencies

• 3–5 years of experience in a B2B or professional services environment.

• Demonstrated success managing complex proposal, RFP, and orals processes from planning through delivery.

• Strong writing, editing, and PowerPoint skills with exceptional attention to detail and brand consistency.

• Proven ability to partner effectively with senior leaders and cross-functional teams across varying leadership styles and availability.

• Experience with Salesforce, Seismic, Microsoft Teams/SharePoint, or similar tools.

• Knowledge of AI tools and emerging technologies that support business development is a plus.

• Strong executive presence and professional communication skills, with the ability to influence and build trust at all levels.

• Rigorous focus on quality, accuracy, and deadline management.

• Excellent customer service orientation, with strong communication and collaboration skills.

• Strong critical thinking, analytical, and problem-solving abilities.

• Central Time Zone Work hours are strongly preferred

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The estimated base salary range for this job is $70,000-$90,000.  The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron’s annual incentive compensation program, which reflects Huron’s pay for performance philosophy.  Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $80,500-$103,500. The job is also eligible to participate in Huron’s benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future.

Position Level

Associate

Country

United States of America