HUMAN is looking for a capable and driven Product Marketing Manager with 2–4 years of experience to drive go-to-market execution and help shape the positioning of a new product at the intersection of artificial intelligence and application security. As AI becomes a powerful driver of both innovation and risk across digital experiences, this role plays a key part in helping enterprises navigate and defend against the next wave of automated, intelligent threats.
The ideal candidate will act as a strategic bridge between product, marketing, sales, and the market, translating technical innovation into clear messaging that resonates with both security leaders and business stakeholders. This role blends strategic thinking with hands-on execution, ideal for someone who is energized by emerging technology, evolving threat models, and new go-to-market challenges.
As a key member of our product marketing team, you’ll have the opportunity to:
Develop messaging that helps organizations understand and respond to new forms of automated and intelligent behavior across digital applications.
Create targeted collateral that supports positioning, sales enablement, and customer education.
Support go-to-market strategies that introduce an emerging product in a growing segment of application security
Collaborate with product teams to align roadmap milestones with external narratives and market needs.
Equip sales and field teams with tools to engage technical and executive audiences.
Gather insights from early adopters and translate market feedback into actionable messaging and positioning.
Translate advanced technical capabilities into clear, outcome-driven value propositions.
This role offers high visibility, strategic impact, and growth potential. You will help bring to market a new security product designed for the evolving landscape of automation and artificial intelligence.
Responsibilities:
Develop and execute go-to-market strategies for a new AI-focused product within our application protection portfolio
Define and refine product positioning, messaging, and differentiation in a fast-evolving and competitive landscape
Conduct research on emerging threat models, market trends, and customer pain points related to automation and intelligent activity
Partner closely with product, sales, and marketing teams to align the roadmap, launch plans, and messaging across channels
Create sales enablement materials, campaign assets, and content that clearly communicate product value to security stakeholders
Gather and analyze field and campaign feedback to continuously improve messaging, content, and engagement strategies
Act as a thought partner on AI-driven risk in application environments, contributing to internal strategy and external narratives
Provide sales enablement materials and training
Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies
Lead product launches and feature release strategies, and communication
Design and deliver training programs for sales and customer success teams
Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
Collaborate on integrated marketing campaigns
Provide regular feedback on the product roadmap and feature prioritization
Support for beta programs and early adopter initiatives
Support for high-value customer opportunities
Qualifications:
2–4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise technology
Experience supporting or executing go-to-market efforts for new products or features
Strong communicator who can translate technical concepts into clear, compelling messaging
Confident writer with the ability to create crisp, customer-facing content across a range of formats
Analytical thinker comfortable using data and feedback to iterate and improve
Organized and detail-oriented, with strong project coordination and cross-functional collaboration skills
Proactive, adaptable, and energized by working on fast-moving products in emerging spaces
Ideal prior experience:
Experience with new-to-market products
Direct experience marketing to large enterprises to mid-market companies
Deep understanding of application protection and the cybersecurity ecosystem
Proficiency with marketing automation tools and CRM systems
Experience with analytics platforms and visualization tools
Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
Public Speaking and presentation experience
#LI-CW1
About HUMAN Security
HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse, verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms.
HUMAN is an equal opportunity workplace dedicated to protecting the internet's integrity for everyone. We believe in putting people first, embracing diversity of thought from our global teams, and welcoming all individuals to share their unique experiences as we fight cybercrime together. We support our Humans with a comprehensive total rewards package for personal and professional development, including well-being and learning stipends, flexible work options, and dedicated time off. While our HQ is in NYC, we have teams worldwide.
HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.
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