Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Product Marketing Manager -- Emerging Products, Application Protection (Enterprise Cybersecurity) image - Rise Careers
Job details

Product Marketing Manager -- Emerging Products, Application Protection (Enterprise Cybersecurity)

HUMAN is looking for a capable and driven Product Marketing Manager with 2–4 years of experience to drive go-to-market execution and help shape the positioning of a new product at the intersection of artificial intelligence and application security. As AI becomes a powerful driver of both innovation and risk across digital experiences, this role plays a key part in helping enterprises navigate and defend against the next wave of automated, intelligent threats.


The ideal candidate will act as a strategic bridge between product, marketing, sales, and the market, translating technical innovation into clear messaging that resonates with both security leaders and business stakeholders. This role blends strategic thinking with hands-on execution, ideal for someone who is energized by emerging technology, evolving threat models, and new go-to-market challenges.

As a key member of our product marketing team, you’ll have the opportunity to:

  • Develop messaging that helps organizations understand and respond to new forms of automated and intelligent behavior across digital applications.

  • Create targeted collateral that supports positioning, sales enablement, and customer education.

  • Support go-to-market strategies that introduce an emerging product in a growing segment of application security

  • Collaborate with product teams to align roadmap milestones with external narratives and market needs.

  • Equip sales and field teams with tools to engage technical and executive audiences.

  • Gather insights from early adopters and translate market feedback into actionable messaging and positioning.

  • Translate advanced technical capabilities into clear, outcome-driven value propositions.

  • This role offers high visibility, strategic impact, and growth potential. You will help bring to market a new security product designed for the evolving landscape of automation and artificial intelligence.

Responsibilities:

  • Develop and execute go-to-market strategies for a new AI-focused product within our application protection portfolio

  • Define and refine product positioning, messaging, and differentiation in a fast-evolving and competitive landscape

  • Conduct research on emerging threat models, market trends, and customer pain points related to automation and intelligent activity

  • Partner closely with product, sales, and marketing teams to align the roadmap, launch plans, and messaging across channels

  • Create sales enablement materials, campaign assets, and content that clearly communicate product value to security stakeholders

  • Gather and analyze field and campaign feedback to continuously improve messaging, content, and engagement strategies

  • Act as a thought partner on AI-driven risk in application environments, contributing to internal strategy and external narratives

  • Provide sales enablement materials and training

  • Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral

  • Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies

  • Lead product launches and feature release strategies, and communication

  • Design and deliver training programs for sales and customer success teams

  • Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams

  • Collaborate on integrated marketing campaigns

  • Provide regular feedback on the product roadmap and feature prioritization

  • Support for beta programs and early adopter initiatives

  • Support for high-value customer opportunities

Qualifications:

  • 2–4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise technology

  • Experience supporting or executing go-to-market efforts for new products or features

  • Strong communicator who can translate technical concepts into clear, compelling messaging

  • Confident writer with the ability to create crisp, customer-facing content across a range of formats

  • Analytical thinker comfortable using data and feedback to iterate and improve

  • Organized and detail-oriented, with strong project coordination and cross-functional collaboration skills

  • Proactive, adaptable, and energized by working on fast-moving products in emerging spaces

Ideal prior experience:

  • Experience with new-to-market products 

  • Direct experience marketing to large enterprises to mid-market companies

  • Deep understanding of application protection and the cybersecurity ecosystem

  • Proficiency with marketing automation tools and CRM systems

  • Experience with analytics platforms and visualization tools

  • Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment

  • Public Speaking and presentation experience

#LI-CW1

About HUMAN Security

HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse, verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms.

HUMAN is an equal opportunity workplace dedicated to protecting the internet's integrity for everyone. We believe in putting people first, embracing diversity of thought from our global teams, and welcoming all individuals to share their unique experiences as we fight cybercrime together. We support our Humans with a comprehensive total rewards package for personal and professional development, including well-being and learning stipends, flexible work options, and dedicated time off. While our HQ is in NYC, we have teams worldwide.

HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.

If you are an individual with a disability or special need that requires accommodation, please contact us directly.

Average salary estimate

$110000 / YEARLY (est.)
min
max
$90000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Similar Jobs
Posted 20 hours ago

Lead the Media DevOps engineering team at HUMAN Security to evolve and scale a high-performance platform combating internet fraud at massive scale.

Photo of the Rise User
Posted 23 hours ago
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development

Drive strategic, data-driven marketing initiatives at American Express Global Commercial Services to elevate customer experiences and support business growth.

Photo of the Rise User
Salesforce Hybrid Washington - Seattle
Posted 10 hours ago
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Feedback Forward
Take Risks
Collaboration over Competition
Medical Insurance
Dental Insurance
Vision Insurance
Paid Time-Off
Maternity Leave
Paternity Leave
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Employee Resource Groups

Lead the development and strategic delivery of media analytics at Salesforce, combining technical expertise and business acumen to optimize global paid media impact.

Photo of the Rise User
Comcast Hybrid PA - Philadelphia, 3601 S Broad St
Posted 18 hours ago

Support the iconic Philadelphia Flyers mascot program by creating engaging content and managing game day activations as a Creative Content Specialist.

Posted 21 hours ago

Drive product marketing leadership for F5's web application firewalls, focusing on strategy, positioning, and cross-functional collaboration to accelerate product success.

Marvell seeks a seasoned Associate Vice President of Product Marketing to spearhead custom compute and storage solutions for AI devices in a global, innovation-driven environment.

Photo of the Rise User
Posted 23 hours ago

Lead and scale Dutch Pet’s paid social media campaigns to optimize acquisition and engagement in a fast-paced telemedicine startup.

Photo of the Rise User
Posted 16 hours ago

Shape the future of migraine marketing as Associate Director, leading cutting-edge omnichannel strategies at AbbVie.

Barnard Hybrid New York City, NY
Posted 9 hours ago

Lead Barnard College's digital communications as Digital Director, overseeing website management and social media strategy in a hybrid role.

Photo of the Rise User
Posted 12 hours ago

Lead Paper’s revenue growth as a strategic Director of Marketing driving pipeline and impactful campaigns for high-impact tutoring and AI solutions in the education technology space.

Photo of the Rise User
Posted 8 hours ago

Contribute to Finni Health’s mission-driven social media efforts by supporting content creation and community engagement as a Social Media Intern.

Photo of the Rise User
Posted 23 hours ago
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development

Lead marketing communication strategies and team development at American Express, focusing on B2B merchant segmentation and campaign execution.

Photo of the Rise User
Posted 14 hours ago
Photo of the Rise User
Posted 3 hours ago

A part-time Commerce Assistant role at Bustle Digital Group offering remote work focused on affiliate product research and coordination for marketing-driven commerce content.

MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
July 31, 2025
Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!